Kforce has a client in Irvine, CA that is seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple franchise social media channels and content optimization initiatives. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making. Summary: This role will report directly to the Senior Audience Development Manager and support the development of franchise KPIs, shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. As a Marketing Data Analyst, you will contribute directly to elevating our social content insights practice and support initiatives to evaluate the overall health of social media and video platforms for large game franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you. Responsibilities: * Own focused reporting across major publishing and game release beats * Standardize data formats, tagging, and frameworks across teams and systems * Aid in the creation and execution of regularly scheduled deliverables * Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups * Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights * Establish and maintain knowledge of current franchise communities * Establish and maintain knowledge of content cycles (patches, expansions, major beats)