The Marketing Coordinator is responsible for supporting the coordination and delivery of marketing activities for the Marketing Manager and in some cases the LOB Marketing Director. The role holder will be a key support in the delivery of the marketing plan and therefore a vital coordinator across all marketing teams and functions. The primary focuses of the role will be supporting the GB Retail and Global R&A within the risk and broking teams. This means the role requires working with Marketing colleagues and Line of Business teams across the global network. This is a hybrid role. 

The Role:

Responsibilities include:
Marketing Delivery:

Key support to the Marketing Manager in the delivery of the marketing plan and all its elements, including digital, social, email marketing and online and f2f events  Coordinate and liaise with regional and global marketing colleagues including the CoE’s (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programmes Deliver support using Cvent, Marketo, Contact Monkey, Wrike and ON24 platforms Using PowerBI and Excel build analytics to evaluate marketing campaigns to ensure that the activity is helping the company to achieve its sales goals. 

Business awareness:

Develop and maintain a good understanding of the products, services and solutions that the Line of Business/Campaign offers to clients Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiative Offer assistance and accept help from colleagues to accomplish marketing activities and priorities London-based with requirement to travel to other locations occasionally.

Principal Accountabilities

Conduct Risk: To put the interests of clients and the integrity of the market at the heart of the way you do business

The Requirements:

Essential:

Proven experience in marketing communications across a broad spectrum of media (e.g. print, social, web, webinars and email marketing)Strong background with relevant marketing experience is essential, ideally gained within a professional services or a B2B environment. Strong project management skillsExcellent organisational skills and ability to juggle a large workload and prioritise work effectively Strong communication skills (both written and verbal)Ability to use own initiative and work unsupervised, while recognizing when to escalate issues or ask for help when requiredStrong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationshipsCredibility to work with, and to influence, colleagues at all levels within the company

Desirable:

Ideally hold Bachelor's degree in business with a concentration in marketing or equivalent.Experience of working within a consultancy/insurance environment would be an advantageWorking knowledge of the following programmes will be an advantage: Cvent, ON24, Wrike, Marketo, Power BI and Microsoft Dynamics, PowerPoint and Excel.

Equal Opportunity Employer

At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.

At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.

We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email candidate.helpdesk@willistowerswatson.com.