The Marketing Communications Specialist for the Aftermarket Business will play a pivotal role in developing and executing integrated marketing strategies that support multiple product brands within the Sensata Aftermarket Business. This role requires a strategic thinker and hands-on executor who can manage campaigns, product launches, events, content, and digital initiatives across a fast-paced, matrixed organisation.

General Responsibilities

• Develops and executes promotional campaigns and marketing materials for the designated product or program

• Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market

• Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy

• Evaluate market campaign performance and offer recommendations

Experience / Qualifications

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience

• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands

• Strong communication skills; oral, written and presentation

• Strong organization, planning and time management skills to achieve results

• Strong personal and professional ethical values and integrity

• Holds self-accountable to achieving goals and standards

• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)

• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Key Responsibilities 

Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit. 

Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels. 

Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives. 

Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets. 

Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.  

Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.  

Manage agency and vendor relationships to support creative development, media planning, and event logistics. 

Gather and analyze customer feedback to inform product development and marketing strategies. 

Support sales enablement through the creation of toolkits, FAQs, and training materials. 

Contribute to strategic planning and budget forecasting for marketing communications activities. 

Additional Skills/ Experience

Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors preferred

Proven ability to manage multiple projects simultaneously with a strong attention to detail preferred

Demonstrated success in managing trade show presence and customer-facing events preferred

Proven experience in product launches preferred

Proficiency in Adobe Creative Cloud tools, Pardot and salesforce preferred

Experience supporting short-cycle product businesses with high-volume marketing & communications needs preferred

Familiarity with marketing products that involve mobile apps is a plus

Ability to travel up to 20%

Experience with MS Excel preferred

#LI-MY1 #LI-Hybrid

Base Salary Range:

$87,200.00 - $119,790.00

At Sensata, our employees are the key to our success and growth.  We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only.  Sensata considers several factors when extending an offer, including, but not limited to, a candidate’s experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.

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