Work Flexibility: Hybrid

The Marketing Communications Manager is responsible for creating the internal and external marketing communication strategy for T&E Europe, in line with the overall T&E strategy and BU Strategy, ensuring its effectiveness and efficiency. The Marketing Communications manager works closely with the rest of the leadership, marketing and sales teams to ensure alignment of the communication activities across audiences and channels. As people manager, he/she is responsible to grow and develop talent and communication expertise within the organization.

What We Offer

A winning team driven to achieve our mission and deliver remarkable resultsQuality products that improve the lives of customers and patientsAbility to discover your strengths, follow your passion and own your own career

If you are passionate about healthcare products and the opportunity to create a name for yourself in the Trauma & Extremities product marketspace – this is your chance!

Find more information about the products:

https://www.stryker.com/us/en/portfolios/orthopaedics/trauma-and-extremities.html

What you will do

Strategic Leadership & Brand Awareness

Develop and execute a comprehensive communication strategy to enhance brand awareness, customer engagement, and internal alignment.Lead the creation of the omnichannel marketing communications plan, collaborating closely with brand managers and the education team as part of the Commercialization Plan and Annual Marketing Plan.Support local marketing teams in developing and executing localized marketing plans.

Content Development & Messaging

Craft customer-focused messaging and positioning, ensuring alignment across all communication channels.Develop marketing and advertising materials tailored for different audiences, optimizing channel selection, messaging, copy, and design.Ensure strict adherence to brand guidelines, maintaining brand consistency across all touchpoints.

Digital & Media Management

Oversee social media, digital platforms, and media plans, aligning them with company objectives.Manage paid, owned, and earned media to maximize impact and engagement.Stay ahead of industry trends, competitive activities, and media consumption shifts to refine communication strategies.

Internal Communications & Employee Engagement

Partner with HR and leadership teams to develop and execute internal communication strategies, including intranet updates, employee engagement campaigns, and internal events.Strengthen internal brand advocacy through clear and compelling internal messaging.

Performance Measurement & Budget Management

Continuously measure and analyze the effectiveness of marketing campaigns, ensuring they meet KPIs and ROI goals.Provide data-driven recommendations for continuous improvement and optimization.Manage the communications and media budget, ensuring efficient allocation and maximum return.

Leadership & Team Development

Lead, develop, and mentor a high-performing marketing communications team.Oversee hiring, performance management, coaching, and professional development to foster a culture of excellence.

What you need

Minimum Qualifications:

Bachelor’s degree in Scientific, Marketing or related fields8+ years of Marketing experience required5+ years’ experience in Marketing Communication, Digital Marketing or OmnichannelFluent in EnglishExperience with leading and executing successfully omnichannel campaigns and internal communications.Experience and expertise with social media and digital marketing, ideally with HCP audience.Excellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Preferred Qualifications (Strongly desired):

MBA preferred2+ years of people management experience preferredMarketing experience in the medical devices industry

Territory and Travel:

Territory: EMEATravel Percentage: Up to 20%Base Location: AmsterdamRole type: Hybrid

About Stryker
Stryker is one of the world’s leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Learn more about Stryker: 
https://www.stryker.com/

Travel Percentage: 20%