### A\.OVERVIEWOFCOMPANY Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full\-service hotels and resorts to extended\-stay suites and mid\-priced hotels\. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value\. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands \(http://jobs\.hiltonworldwide\.com/our\-brands/index\.php\) \. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day\. And our amazing Team Members are at the heart of it all\! The marketing function within Hilton Worldwide plays a vital part in ensuring the company remains one of the most recognizednamesintheindustry\.Adheringtocompanystrategies,thehotelmarketingteamcollaborativelyworkswithanumberofon\-property disciplines as well as several central marketing functions such as Brand Marketing, Marketing Operations, Strategic Partnerships andLoyaltyMarketing,andRegionalMarketingaspartoftheCommercialServicesFunction\. ### B\.JOBSUMMARY Withthehotelhavingastrongbrandpresenceandreputationintheglobalmarket,thismanagementpositionwillplayacrucialroleindevelopingandimplementingtheannualmarketingplan,drivingkeyobjectives,currentinitiativesandrelevantmarketingactivitiesrelatingdirectlytothehotel\.Therolewillberesponsibleforleadingthehotel’smarketingteamandensuringthedepartmentperformsanintegralroleinbringingtogetherallfunctionareastoensurecommercialtargetsareheightened\. ### C\.DUTIES,RESPONSIBILITIESANDEXPECTEDCONTRIBUTIONS BusinessFunction •Develop,proactivelymanageandimplementtheannualhotelmarketingplantoincludeeCommerce,brandandloyaltymarketingwithinbudgetguidelines •DrivethedevelopmentofasoundB2BandB2Cstrategybysegmentforthehotel,inlinewiththeCommercialFocusprocess •Responsibleformeasuringthesuccessofallmarketingactivities,promotionsandcampaigns,andproducingperformancereportsfor allkeystakeholders •Managetherolloutofmarketinginitiativestosupportthehotelinmeetingtheirrevenuetargets,alsobyleveragingkeyfunctionactivityinRegionalMarketing,eCommerce,MarketingOperations,StrategicPartnershipsandHHonorsandthird\-partydistribution •Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherenceandeffectiveness •EnsuresalesandF&Bteamsreceiveadequatemarketingsupport,andcollateralrequirementsaremet •Alwaysbethebrandchampionensuringallcollateralconformstoagreedbrandstandardsandcontentiscompliantofcorporateguidelinesandwithinbudgetguidelinesacrossallmarketingactivities •Supportindividualbrandinitiativesandensurehotelbrandcampaignsarerolledouteffectivelyandcommunicatedusingtherighttoneandvoiceforeachsegment •Developandmanageallsocialmediaactivityforthehotelandsupportdepartmentalinitiatives •RecognizeandexecuteopportunitiesfortheloyaltyprogramHHonorsaswellasotherincentiveprogramsonhotellevel,andmanageallhotellevelCRManddatabaserequirements •Identifylocalpartnershipopportunitieswiththeregionalteam,andoverseetheon\-goingexecutionofrevenuedrivingactivities •Responsibleforbuildingacoherentsocialmediastrategyforthehotelanditsoutlets •Seektogrowsocialmediafollowersandtoenhanceinteractionwithcustomersonthesesitesusingrelevanttoolsandtechniques •Respondtocustomerpostingsasappropriatetacklinganycomplaintsandissues ManagingExecution •AchieveagreedperformancegoalsandmarketingobjectivesofrolesetoutbytheLineManager •Manageexecutionofmarketingprojectsinlinewithresourcesandbudgetobjectives •Bethemarketingrepresentativeinhotelcommercialfocusmeetings,andproactivelyidentifyrevenue\-drivingopportunitieswithother keystakeholders •Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drivecommercialsuccess •Ensurefullbrandcomplianceacrossallmarketinginitiativesonhotellevel •Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing andpartnershipprograms •ConductregularhotelmarketingauditstomeetCentreofExcellenceauditrequirements •Participateinallinternalandexternalmarketingmeetingsandattendrelevantindustryevents,trainingworkshopsandtradeshows •ActivelysupportLineManageronallin\-housemerchandisingactivityandensureallmerchandisingopportunitiesareidentifiedandmaximizedandcommunicatedacrossorganization •Respondquicklyandefficientlytoallinternalandexternalrequests •UnderstandandchampionHiltonWorldwidecorevalues DevelopingTalent •Createaneffectivemarketingteamonproperty,fosteringaproductiveteamcultureandencouragingcareergrowth •Encourageandmotivateindividualstoachievekeycompanyandpersonalobjectivesandtargets •Putinplaceadedicatedcareerpathforeachteammember,withthecreationofaPersonalDevelopmentPlanhighlightingkey BuildingRelationships •Establishexcellentopencommunicationwithalloperationalteams,i\.e\.GM,DBD,F&Bandotherdepartmentheadsthroughout theregion •DevelopandmaintaingoodworkingrelationshipswithvariouslevelsofHiltonWorldwidepersonnelincludingcorporateandregionalmarketing,corporatebrand,eCommerce,loyaltyandpartnershipsteams •Proactivelydevelopandmaintaineffectiveworkingrelationshipswithallexternalcustomerstoincludekeymembersofthedesignandmediaagencies,partnershipsandonlinemarketing •Excelatbeinganeffectiveteamplayertoallcorporate,regionalandhotellevelpersonnelbydemonstratinga‘cando’andcustomerfocusedattitude,providingpeersupport,cross\-functionalandacrossregions ### A\.OVERVIEWOFCOMPANY Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full\-service hotels and resorts to extended\-stay suites and mid\-priced hotels\. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value\. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands \(http://jobs\.hiltonworldwide\.com/our\-brands/index\.php\) \. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day\. And our amazing Team Members are at the heart of it all\! The marketing function within Hilton Worldwide plays a vital part in ensuring the company remains one of the most recognizednamesintheindustry\.Adheringtocompanystrategies,thehotelmarketingteamcollaborativelyworkswithanumberofon\-property disciplines as well as several central marketing functions such as Brand Marketing, Marketing Operations, Strategic Partnerships andLoyaltyMarketing,andRegionalMarketingaspartoftheCommercialServicesFunction\. ### B\.JOBSUMMARY Withthehotelhavingastrongbrandpresenceandreputationintheglobalmarket,thismanagementpositionwillplayacrucialroleindevelopingandimplementingtheannualmarketingplan,drivingkeyobjectives,currentinitiativesandrelevantmarketingactivitiesrelatingdirectlytothehotel\.Therolewillberesponsibleforleadingthehotel’smarketingteamandensuringthedepartmentperformsanintegralroleinbringingtogetherallfunctionareastoensurecommercialtargetsareheightened\. ### C\.DUTIES,RESPONSIBILITIESANDEXPECTEDCONTRIBUTIONS BusinessFunction •Develop,proactivelymanageandimplementtheannualhotelmarketingplantoincludeeCommerce,brandandloyaltymarketingwithinbudgetguidelines •DrivethedevelopmentofasoundB2BandB2Cstrategybysegmentforthehotel,inlinewiththeCommercialFocusprocess •Responsibleformeasuringthesuccessofallmarketingactivities,promotionsandcampaigns,andproducingperformancereportsfor allkeystakeholders •Managetherolloutofmarketinginitiativestosupportthehotelinmeetingtheirrevenuetargets,alsobyleveragingkeyfunctionactivityinRegionalMarketing,eCommerce,MarketingOperations,StrategicPartnershipsandHHonorsandthird\-partydistribution •Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherenceandeffectiveness •EnsuresalesandF&Bteamsreceiveadequatemarketingsupport,andcollateralrequirementsaremet •Alwaysbethebrandchampionensuringallcollateralconformstoagreedbrandstandardsandcontentiscompliantofcorporateguidelinesandwithinbudgetguidelinesacrossallmarketingactivities •Supportindividualbrandinitiativesandensurehotelbrandcampaignsarerolledouteffectivelyandcommunicatedusingtherighttoneandvoiceforeachsegment •Developandmanageallsocialmediaactivityforthehotelandsupportdepartmentalinitiatives •RecognizeandexecuteopportunitiesfortheloyaltyprogramHHonorsaswellasotherincentiveprogramsonhotellevel,andmanageallhotellevelCRManddatabaserequirements •Identifylocalpartnershipopportunitieswiththeregionalteam,andoverseetheon\-goingexecutionofrevenuedrivingactivities •Responsibleforbuildingacoherentsocialmediastrategyforthehotelanditsoutlets •Seektogrowsocialmediafollowersandtoenhanceinteractionwithcustomersonthesesitesusingrelevanttoolsandtechniques •Respondtocustomerpostingsasappropriatetacklinganycomplaintsandissues ManagingExecution •AchieveagreedperformancegoalsandmarketingobjectivesofrolesetoutbytheLineManager •Manageexecutionofmarketingprojectsinlinewithresourcesandbudgetobjectives •Bethemarketingrepresentativeinhotelcommercialfocusmeetings,andproactivelyidentifyrevenue\-drivingopportunitieswithother keystakeholders •Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drivecommercialsuccess •Ensurefullbrandcomplianceacrossallmarketinginitiativesonhotellevel •Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing andpartnershipprograms •ConductregularhotelmarketingauditstomeetCentreofExcellenceauditrequirements •Participateinallinternalandexternalmarketingmeetingsandattendrelevantindustryevents,trainingworkshopsandtradeshows •ActivelysupportLineManageronallin\-housemerchandisingactivityandensureallmerchandisingopportunitiesareidentifiedandmaximizedandcommunicatedacrossorganization •Respondquicklyandefficientlytoallinternalandexternalrequests •UnderstandandchampionHiltonWorldwidecorevalues DevelopingTalent •Createaneffectivemarketingteamonproperty,fosteringaproductiveteamcultureandencouragingcareergrowth •Encourageandmotivateindividualstoachievekeycompanyandpersonalobjectivesandtargets •Putinplaceadedicatedcareerpathforeachteammember,withthecreationofaPersonalDevelopmentPlanhighlightingkey BuildingRelationships •Establishexcellentopencommunicationwithalloperationalteams,i\.e\.GM,DBD,F&Bandotherdepartmentheadsthroughout theregion •DevelopandmaintaingoodworkingrelationshipswithvariouslevelsofHiltonWorldwidepersonnelincludingcorporateandregionalmarketing,corporatebrand,eCommerce,loyaltyandpartnershipsteams •Proactivelydevelopandmaintaineffectiveworkingrelationshipswithallexternalcustomerstoincludekeymembersofthedesignandmediaagencies,partnershipsandonlinemarketing •Excelatbeinganeffectiveteamplayertoallcorporate,regionalandhotellevelpersonnelbydemonstratinga‘cando’andcustomerfocusedattitude,providingpeersupport,cross\-functionalandacrossregions **Job:** _Sales and Marketing_ **Title:** _Marketing & Communications Manager_ **Location:** _null_ **Requisition ID:** _HOT0BK60_ **EOE/AA/Disabled/Veterans**