Role Intent 

Under the general supervision of a Marketing Manager, the purpose of this job is to support marketing, advertising, and communication initiatives for the in-country initiatives related to specific products and brands of the company.   

Key Responsibilities 

Assist the marketing teams in the daily functions pertaining to marketing, advertising, and communication projects.Work with Agency of Record to execute and implement tactics that are specific to the annual communication strategies and plans, including active participation in project status calls and interfacing with agency on behalf of marketers and brand managers.Develop and create detailed, complex high level sales tools/sales collateral using software, such as multi-page brochures, product guides, fact sheets, postcards, invitations, tradeshow materials etc., for existing products and for new product launches.Direct and prioritize projects between agency and internal graphics designer – depending on complexity and cost of project.Create and develop basic communication messages for target audiences.Manage content generation and execution of mailings from marketing staff.Manage local communications budgets.Assist in coordinating internal projects for marketing staff (policy manual, programs, market offers, price cards, sales meeting slides, etc). This includes creating and editing each piece in design software.Assist in coordinating and creating detailed agronomy yield data sheets with local agronomists.  Work 1-on-1 with sales reps to strategically fulfill local advertising/promotion requests for local marketing tactics and/or regional tradeshows, providing customized graphic design and placement recommendations.Actively participate in weekly status calls with agency of record and marketing staff.Actively provide input for any Communications Input Strategy Sessions and actively participate.Assist with management of the expense budget and provide monthly reports of individual spending activities.Accountable for Brand  Management and Steward, encouraging adherence to all legal and branding guidelines for all company brands. Understand and implement Seeds co branding strategy where applicable.Manage relationships with key vendors and tasks associated with print and fulfillment suppliers, vendors, and agencies, including quote requests, spot PO requests, field sign management, etc.Manage the entire process of literature inventories by making decisions on fulfillments including literature archiving, assigning literature numbers and overseeing vendor’s fulfillment services.Manage Promotional Catalog/Online-E-Store and serve as focal point/decision maker for promotional items and promotional apparel offering and distribution strategy and execution.Network and share best practices with other Communication Specialists to leverage ideas and materials across businesses and support cross-business communication efforts as needed

Key Stakeholders and Interactions

Internal: sales teams, marketing teams, agronomy teams, country leadership team, bard teamsExternal: Agency of record  , journalists

Key scorecard

Budget market commOn time deliver of materialsQuality of communication ( contents and diverse channels )Amount of communication

To know more about Corteva please watch this video: https://www.youtube.com/watch?v=Bs3CpU29-1M