**Key Responsibilities** **Brand & Marketing Strategy** + Develop and implement an annual **Marketing Communications Plan** aligned with hotel business goals, IHG brand standards, and local positioning. + Lead content creation, design, and distribution of all branded materials including **brochures, e-newsletters, press kits** , and digital media. + Manage hotel presence on **IHG.com** , OTAs, Google Business, and third-party platforms to ensure content accuracy and appeal. + Work with key departments to support marketing of **rooms, dining, wellness, meetings, weddings, and signature events** . **Digital Marketing & Social Media** + Oversee the hotel’s **digital footprint** , including website SEO, Google Ads, Meta Ads, and social platforms (Facebook, IG, TikTok, YouTube). + Curate engaging social media content to **inspire travel, promote offers** , and build loyal follower communities. + Collaborate with IHG’s digital and CRM teams for campaign rollouts, guest email programs, and traffic reports. + Monitor and respond to online reviews on platforms such as **TripAdvisor, Google, and social media** , aligning with brand voice and tone. **Public Relations & Media** + Develop strong relationships with **media, influencers, bloggers, and tourism organizations** to generate coverage and positive exposure. + Write and distribute **press releases, hotel news, and executive interviews** to local and international media. + Host **media stays, press events, FAM trips** , and coordinate on-brand image and messaging at all times. + Handle hotel crisis communications with discretion and professionalism in alignment with IHG protocols. **Events & Promotions** + Support the launch and marketing of **new dining concepts, spa offerings, seasonal packages** , and corporate campaigns. + Work closely with the F&B, Spa, and Events teams to develop **creative promotions and collaborations** . + Ensure all promotions reflect the luxury image of InterContinental and elevate guest expectations. **Collaboration & Reporting** + Work closely with IHG Corporate Communications, Regional Marketing, and Digital Support teams. + Lead weekly marketing meetings and align strategies with the Sales and Revenue teams. + Monitor marketing KPIs and provide monthly reporting on ROI, media exposure, and digital metrics. + Manage the marketing budget, ensuring all expenditures are aligned with return-focused strategies. **Qualifications & Experience** + Bachelor’s degree in **Marketing, Communications, Public Relations, or related field** . + Minimum 5 years of experience in hotel marketing or public relations, preferably in a **luxury or lifestyle brand** . + Strong knowledge of **digital marketing, social media, content creation** , and PR strategy. + Excellent command of **written and spoken English and Thai** ; proficiency in Chinese is a plus. + Outstanding copywriting, visual storytelling, and branding skills. + Experience working with **Adobe Creative Suite, CMS, CRM tools, Meta Business Suite** , and analytic dashboards. + Creative, culturally aware, detail-oriented, and brand-driven. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.