Translate product & marketing strategy into 360 marketing campaign, lead campaign messaging and creative development. Plan and implement product PR programs, strategic partnerships, media pitching, and co-op initiatives to maximize media exposure. Develop media buying strategies and collaborate with media agency to execute Google Ads and Meta Ads campaigns; Analyze digital performance via GA4 and sales data; deliver insights and regular summary reports. Optimize existing communication channels, also involves in creating customer-facing content that is on-brand, relevant and tailored to customers KPI driven, closely monitor/analyze marketing campaign performance and set optimization plan Work closely with cross-functional stakeholders to develop product launch plan and promotional campaign to achieve business objective
Skills & Abilities:
4-6 years’ experience in product marketing. Experience in digital marketing, brand website development and analytics dashboard setup is a plus.Experienced in using Google Analytics 4, Firebase, SEO, HTML, and Power BIProven analytical skills and ability to use data to make the best decision for the projects.Strong Knowledge on consumer behaviors across digital platformsHas excellent organization/people skills and the ability to set priorities, problem -solving, multi-tasking and work independently in a dynamic, rapidly changing workplace.