We are seeking a highly analytical, strategic, and results-oriented Digital Transformation Manager with a proven track record in driving significant business outcomes through digital platforms. This critical position is designed for an individual who excels at dissecting complex business challenges within digital ecosystems and identifying ways of making our extended marketing teams more effective and efficient through digital platforms and centers of excellence. You will conduct deep diagnostic analysis of our website (ford.com) and CRM stack – examining tools, underlying technologies, and business processes – to identify key strategic opportunities and critical gaps that hinder growth and efficiency. A primary focus will be developing compelling, data-driven business cases, including the strategic justification for establishing Performance Marketing Centers of Excellence (CoEs). Leveraging your ability to influence stakeholders and drive alignment, you will consult with Marketing teams within IMG markets, Website PDO and CRM PDO teams and collaborate with our partner agency to help ensure these proposed CoEs are appropriately setup and resourced. This role offers the opportunity to drive significant, measurable impact on Ford's business outcomes, specifically maximizing ROI by effectively driving customer traffic, converting leads into high-quality prospects, and significantly improving sales conversions. Success in this role hinges on the ability to translate complex analysis into clear, succinct narratives and deliver persuasive presentations to gain support and drive action.

Bachelor's/ master’s degree in Business, Marketing, Technology, or a related field Ecosystem Diagnostic Analysis: Lead comprehensive, in-depth analysis of the current state of the Ford digital Martech ecosystem, focusing on ford.com and the Salesforce CRM platform. Conduct rigorous diagnostic analysis of existing technologies, processes and data flows to identify strategic inefficiencies, bottlenecks, and high-impact opportunities for transformation related to traffic generation, lead management, and sales conversion. Strategic Opportunity & Gap Identification: Translate diagnostic findings into prioritized strategic opportunities and critical gaps, articulating their potential impact on business outcomes related to marketing and sales performance (leads, conversions, ROI) and overall digital growth. Strategic Point of View & Recommendations: Develop and articulate a clear, data-backed, and actionable point of view on how the Martech ecosystem should evolve, with a focus on centralizing capabilities in areas like digital content, always-on media Ad Ops, SEO, and SEM, to meet future business needs and deliver enhanced customer and dealer experiences in the IMG markets. Robust Business Case Development: Create robust, persuasive business cases for proposed digital initiatives and strategic changes leveraging sophisticated analysis and financial modeling. This includes defining the problem, outlining potential solutions, detailing required investments, projecting ROI, and clearly articulating expected benefits, particularly regarding increased traffic to ford.com, improved lead generation (volume and quality), and enhanced conversion rates to sales. Center of Excellence Justification & Establishment Support: Develop the strategic rationale and comprehensive business justification for establishing specific Centers of Excellence, including those focused on Digital Assets & Copy, SEO, and SEM. In consultation with the Website PDO and CRM Marketing PDO leaders, collaborate strategically with our markets and partner agency to advise on and support the practical setup and appropriate resourcing of these proposed COEs. Performance Measurement Strategy: Develop strategic measurement frameworks and define key performance indicators (KPIs) for transformation initiatives, enabling operational teams and partners to track progress against expected outcomes (especially website traffic, lead volume, lead quality, conversion rates, and ROI), and report on the impact of implemented changes. Cross-Functional Influence & Collaboration: Manage complex stakeholder relationships across Marketing (including Digital Marketing teams focused on SEO/SEM/Content), Sales, IT, Data & Analytics, Website PDO leadership, CRM Marketing PDO leadership, and our partner agency. Build consensus, manage expectations, and drive alignment on strategic recommendations, business cases, and organizational changes (like CoEs). Persuasive Communication & Narrative Crafting: Craft compelling and succinct narratives and deliver persuasive presentations to effectively communicate complex strategic concepts, analytical findings, and business recommendations to diverse audiences, including senior leadership, PDO teams, and agency partners, to gain buy-in and drive action. Change Enablement: Advise on and support change management efforts by articulating the vision and benefits of proposed transformations and COE structures to foster understanding and buy-in among operational teams, agency partners, and stakeholders. Industry & Technology Trends: Synthesize the latest trends in digital transformation, Martech, CRM, data analytics, digital content, SEO, SEM, and organizational models (like COEs) to identify best practices and potential opportunities for Ford and inform strategic recommendations, particularly those related to digital growth and customer acquisition.