Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
Your Responsibilities Will Include:
Support to drive BCG's reputation regionally at an industry level as well as influence priority clients.Build integrated marketing plans that align with stakeholder needs and execute through marketing programs to deliver on objectives. Develop, launch, and sustain plans for new Intellectual Property (IP), including the development of publications, media materials, email, and social media assets, and leverage events/conferences for impact. Monitor, report, and optimize campaigns for enhancements.Global BCG initiatives: Aligning BCG Africa with global Marketing initiatives, ensuring strong regional execution. Build connections with global marketing counterparts to keep the Middle East at the forefront of plans.Support Business Development (BD) by linking marketing efforts to commercial objectives, moving marketing impact further down the funnel.Support HR employer branding via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches.Collaborate to assess and optimize campaigns, sharing learnings with BCG’s broader marketing team.Manage relationships with our Communications agency and work with the agency across different workstreams.Build and maintain relationships with key editors/journalists and oversee media monitoring to track BCG, competitors, and clients in the regional press.Build and maintain relationships with key event organizers and prepare event branding and execution plans for multilevel brand activations.Prepare social media plans alongside the Senior Marketing Specialist for each initiative, creating differentiated, impactful social content.Work with the digital team to implement SEO best practices in content creation and monitor campaign performance to optimize campaigns and paid activity, and adjust to continuously improve.Work with video and sound production teams across various set environments to produce high-quality multimedia content.Develop innovative assets and push experimentation to strengthen BCG’s regional leadership position by working closely with the marketing ops team.
YOU’RE GOOD AT
You are highly flexible and adapt your style to changing situations and audiences with tact, poise, and patience, demonstrating persistence to drive change and contributing to a positive and productive work environment.You’re great at managing relationships: You’ll work positively and collaboratively with various teams to understand the requests and deliver effectively.You master interactions between different teams and can contribute to multiple work streams at once and prioritize efforts accordingly.You have an eye for detail and a habit of keeping track of what’s going on around you.Organization skills: ability to handle competing priorities effectivelyYou have significant experience in project management and the ability to parallel process multiple initiatives.Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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