Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This role is based in our San Francisco office.

As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

Key Responsibilities

Executing comprehensive programs in EloquaPartnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their teamCollaborate closely with marketing team stakeholders to drive campaign production, execution, and operationsManage end-to-end marketing campaignsDesign, localize, automate, and optimize regional demand generation campaigns using EloquaManage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)Develop and execute marketing automation strategies to streamline workflows and enhance efficiencyConfigure and manage marketing automation within EloquaWork with cross-functional teams to identify automation opportunities and implement effective solutionsBuild and maintain automated campaigns across various channelsMonitor and analyze campaign performance metrics, providing insights and recommendations for optimizationStay updated on industry trends and best practices in marketing automationTrain and support team members on using marketing automation tools and processes effectivelyImprove data integrity operations where possible

You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer's journey.

Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.

In return, you'll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients' businesses.

Qualifications

What we’re looking for:

2-4 years of experience with EloquaHTML knowledge is a plusExcellent troubleshooting skillsIn-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketingExpertise with CRM applications, such as Salesforce.comHands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)Data-driven with strong analytical skillsStrong project management and organizational skillsExperience with project management tools, like Monday.comPrevious consulting experience (strongly preferred but not required)Used to working with workflow management tools (we use Monday.com)

This position offers a high degree of autonomy and requires professional maturity. 

While it's okay not to know all the answers, the ability to figure things out is crucial. 

*This posting will automatically expire on Aug 25, 2025.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environmentBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the worldThe salary for this position is $65K-$80K/YR depending on experience.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.