At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.

Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

The purpose of the Marketing Automation Specialist role is to streamline and optimize inbound marketing processes, enhance user-to-user and customer-to-user conversion rates, and foster collaboration between Marketing and Sales teams.

Additionally, this role involves integrating CRM strategies, generating performance reports, refining email campaigns, and contributing to data-driven initiatives, all aimed at achieving more effective and efficient marketing outcomes.
 

Responsibilities:

Inbound Marketing Process Review: Review existing inbound marketing processes to identify areas for optimization and efficiency.Inbound Marketing Procedure Standardization: Create and maintain documentation to standardize and improve inbound marketing procedures.Collaboration with Sales: Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments.CRM Strategy Integration: Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization's overall approach.Campaign Performance Reports: Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, and conversion rate.Data Selection and Segmentation: Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems.Email Campaign Performance Tracking: Monitor and measure email campaign performance, making data-backed recommendations for optimizations.Email Marketing Campaigns Enhancement: Work closely with the Content and Design teams to enhance the quality and effectiveness of email marketing campaigns.Customer-to-user Conversion Rate Optimization: Contribute to initiatives aimed at improving customer-to-user conversion rates through targeted campaigns and personalized strategies.Create communication flows for each stage of the product-led customer journey, which include onboarding, engagement and retention.Lead Conversion Rate Optimization: Contribute to initiatives aimed at improving lead conversion rates through targeted campaigns and personalized strategies.

Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field2–3 years of hands-on experience in email marketing automationPrevious experience in B2B and SaaS is an advantageUnderstanding of marketing funnels and experience with CRM integrationsStrong analytical skills with the ability to translate data into actionable insightsExcellent time management and communication skillsAbility to manage competing priorities in a fast-paced, collaborative environment

When you become a part of Infobip you can expect:

Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users! Opportunity knocks. Often. Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve. Learn as you grow – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development. Connect globally – Work with people from all over the world. We put the “global” in globalization. Pay & Perks – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities ...Talk about a balanced lifestyle!

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.