Kforce has a client in Mountain View, CA that is seeking a Marketing Assistant IV. Responsibilitiies: * Deeply understand customer needs & challenges for small business owners (both expressed and latent), understand & analyze market opportunities, and develop the innovative strategies and experiences to unlock growth opportunities * Monitor and stay current with the competitive landscape as well as the broader small business category and market trends to identify new and evolving customer needs, identify additional market opportunities, and refine our competitive advantage * Generate actionable customer insights to apply to E2E marketing and product strategies * Partner with cross-functional teams, including Product, Product Marketing, Design, Research, Analytics, Finance and Customer Success teams to drive prioritization of strategic initiatives, influence product and marketing roadmaps, define learning agendas and execute the delivery of the business * Partner with Market Research to identify and quantify customer needs and emerging trends and generate the consumer insights that motivate change in consumer perception and behavior change * Partner with Product teams to improve E2E funnel performance, provide messaging and value prop guidance where applicable in product * Partner with Finance & Analytics teams to measure and manage business performances and develop robust business cases * Design and deliver A/B tests of pricing, new customer experience and product ideas then analyze the data to generate insights and make informed decisions to drive business results such as customer reengagement, customer retention or customer acquisition * Own business performance on a weekly basis; establish KPIs to measure performance of strategic initiatives