Resumen Who Are We Looking For? At least 4 years of experience in technology industry, massive consumer goods, brands or related. Previous experience working in Loyalty programs or consumer centric projects. Digital Marketing and brand positioning experience Strong strategical and business thinking. Strong analytical and insights-generation skills to bring cross industries best practices into the business. Results oriented mindset. Strong project management, presentation, and communication skills. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization. Responsibilities We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better. Qualifications The Opportunity The Loyalty Assoc. Marketing Manager is a member of the Consumer Engagement team responsible for leading the Consumer Loyalty & Engagement Strategy within PMF. This implies leading the long-term strategy / plan and short-term implementation of our new Consumer lifetime value & Loyalty program within our consumer full digital ecosystem, looking for maximizing consumer lifetime value, building engaging 1:1 experiences through data & technology while becoming more relevant & precise, accelerating business at scale, generating advocates to our brand initiatives and brand programs. Your Impact As Brand Assoc Manager your scope will consist of: Lead to deliver Loyalty Strategy across platforms, bringing it to live and proving value to the business by incremental enriched data collection and Consumer lifetime value incrementality. Consolidate consumer ecosystem vision and strengthen technology capabilities. Guarantee data acquisiton goals and activations. Work with main stakeholders and external partners to deliver value to consumers through technology and data. Lead budget planning and execution. Partner with brands to inspire and motivate them to be an active part of Loyalty ecosystem, by proving value to them and building trusting relationships, and partnering on the manage of PEP unique assets Align the strategy with local, regional and Global teams ensuring the best negotiations of every part and for the market. Support the AOP process for Functional and Marketing areas Create and deliver platform brand strategy and equity to position it in the market as a digital product. Lead to deliver strong data-based loyalty strategy to generate advocates for brands and brand programs. Lead the consumer value proposition to retain consumers.