Job Description Insight Global is looking for someone in Marketing Analytics to join the Marketing Operations team at one of our prestigious financial clients. Emerging digital channels (AI) and disruption to legacy channels (search) have created growing need to expand tracking and analytics across corporate brand touchpoints. This role will be responsible for organizing datasets and leading the development of dashboards. You will oversee analytics and reporting for new channels and campaigns, and you will closely partner with teams across Digital Marketing, Integrated Marketing and Paid Media. This role will require reporting across channels and campaign portfolios with an emphasis on search (paid and organic) and emerging channels (AI). You will partner with agencies and in-house stakeholders to develop cross-channel performance dashboards (e.g. paid campaigns, content, website, social). You will partner with digital marketing and paid media teams to maintain channel and campaign tagging and tracking taxonomy. The goal is to have all this data automated and/or augmented with AI by the end of 2026. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements -5+ years experience in marketing analytics, web analytics, or paid media analytics on agency or client-side -Experience utilizing web analytics platforms, such as Adobe -Experience working with data structures including dataset construction across marketing channels and/or paid campaigns -Knowledge of paid media, SEO, owned social, and web analytics -Experience working with Excel to organize datasets and use that data to create dashboards -Financial industry experience -Experience with workflow optimization tools (e.g. Airtable, Monday.com) -Experience utilizing marketing automation platforms (e.g. Pardot, Braze) and account-based marketing software (e.g. DemandBase, 6Sense) -Basic understanding of MTA, Brand Lift Studies, Ad Effectiveness Research, Email Marketing -Passion and curiosity of emerging digital channels (e.g. AI) null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.