Marketing Analyst
Kforce
Kforce has a client in San Francisco, CA that is seeking a Marketing Analyst.
Responsibilities:
* The Marketing Analyst will serve as the marketing tech specialist with expertise in Deeplinking, Universal Links, App Links, and MMP tracking-acting as a trusted advisor on tracking methods and best practices
* Lead troubleshooting efforts, applying analytical and problem-solving skills to identify and resolve root-cause issues
* Configure end-to-end MMP postback mechanisms, from initial setup through live postback flow
* Integrate multiple data sources to convert tracking data into actionable campaign insights
* Develop and maintain automation solutions for link testing, validation, maintenance, and partner configuration using both first- and third-party tools
* The Marketing Analyst will collaborate with technical and non-technical stakeholders to define requirements and architect data-sharing solutions
* Coordinate with vendor partners to align tracking implementations with organizational objectives
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