The Marketing Analyst is responsible for understanding business/department needs and goals and creating data-driven analysis and insight to support management decisions.
What you will be doing
Perform analyses where information about business trends and issues are gathered from key internal business stakeholders is provided
Collaborate and conduct large, complex analyses with minimal oversight from team members
Adhere to, enhance, and develop new data visualization best practices
Report on findings and make recommendations; summarize analyses into clear, concise and effective presentations
Compose internal documentation that details processes and findings
Monitor industry statistics and follow market trends
Take proactive measures to identify and improve internal efficiencies and grow knowledge of the team; remain current on best practices and market trends
Provide training and guidance on how to interpret and apply data
Contribute to the Team's general knowledge base and ongoing professional development
Perform data integrity audits; evaluate and propose recommendations on methods and procedures for managing data
Perform advanced aggregations, joins, and automation (i.e. stored procedures, workflows)
Collect, analyze, manipulate, and aggregate data for analysis
Create more advanced functions and applications for team use
Develop, document, and track metrics and/or dashboards
Assist with special projects, as assigned
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security PolicyWhat will make you successful
Bachelor’s Degree
Experience as a Marketing Analyst and/or an understanding of marketing concepts such as ABM, Web Analytics, Campaign Attribution, and Pipeline Management
Strong project management skills
Proficient in Microsoft Office applications
Advanced understanding in how to query and aggregate data from multiple sources
Advanced understanding of chart selection and finer details of readability, interpretation, and presentation
PowerBI and Microsoft SQL experience required
Snowflake and Dbt Cloud experience preferred
Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
Highly organized and experienced at successfully multi-tasking
Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and develop sound recommendations
Demonstrated ability to develop and use engaging, informative and compelling presentation methodologies
Excellent critical thinking and problem solving skills
Strong collaborative skills, applied successfully within team as well as with other areas
Strong business and technology acumen
Demonstrated ability to articulate complex topics both verbally and in writing to diverse audiences
Ability to understand, use, and document best practices in new technologies.
Up to 5% travel time requiredWelcome to #HylandLife
Since 1991, it has been Hyland’s mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it’s helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we’ve grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, gender identity, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.
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