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Join Roche Diagnostics Finland Oy, a key player in the Finnish healthcare system and a trusted partner to major laboratories nationwide. We are dedicated to advancing healthcare and meeting the evolving needs of patients across Finland. A healthier future - that’s what drives us to continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come, creating a world where we all have more time with the people we love. That’s what makes us Roche.

Join our team as  Market Insights and  Customer Engagement  Manager and play a crucial role in shaping the commercial success of our Finnish affiliate. In this exciting role, you will transform insights into impactful customer engagement and you will  be at the forefront of turning market and customer intelligence into strategic action—helping Roche Diagnostics Finland better understand the healthcare landscape and serve its customers with greater relevance and impact.

As the Market Insights & Customer Engagement Manager, you will harness data and insights to enhance how we interact with customers—informing more targeted, meaningful, and value-driven engagement. At the same time, you’ll ensure these insights shape our internal narrative by fostering a customer-centric mindset across teams. As the Market Insights & Customer Engagement Manager you report to the Business Strategy and Customer Experience Lead.

This role bridges strategy, analytics, and communication—empowering the organization to act on what truly matters to customers and ensuring our messages, both internally and externally, reflect their evolving needs.

We are looking for motivated individuals who not only “do” but also  influence change and make a difference. Someone, who can navigate well in a global, regional environment and  who is passionate, dedicated and self-motivated in their work and careers. 

KEY ACCOUNTABILITIES 

Continuously monitor and evaluate the Finnish healthcare and diagnostics landscape, transforming market, customer, and policy insights into strategic guidance that sharpens our understanding of customer needs and behaviors.

Generate customer-centric intelligence through competitor analysis, segmentation, and pricing studies—translating data into clear, actionable inputs that improve how we engage with customers.

Work across functions to embed insights into planning and execution—ensuring that our actions and initiatives consistently reflect a deep understanding of the market and those we serve.

Drive meaningful customer interactions by using insights to shape the design of industry events, customer engagements, and communication formats—ensuring relevance, impact, and value.

Develop and lead a structured commercial learning journey to strengthen internal knowledge about our customers and market, helping teams act with greater customer focus in their day-to-day work.

Drive and shape communication and branding around customer and market insights by creating and sharing content (e.g., newsletters, briefings, town halls) that keeps customer needs at the center of strategic discussions and cross-functional collaboration.

WHO YOU ARE

As a minimum you bring 3–5 years of experience in market research or insights roles within healthcare or diagnostics, with a deep understanding of the Finnish healthcare structure, diagnostics policy, and payer/provider dynamics.

You’ve contributed to recent commercial strategy or go-to-market planning, translating research and data into clear business direction and growth opportunities.

You have successfully planned and delivered customer-facing industry events, and created internal communication materials (newsletters, presentations, briefings) that foster alignment around market and customer insights.

You’ve designed and implemented commercial learning journeys, training programs, or capability-building initiatives, helping teams grow their market and customer understanding.

You have excellent verbal and written communication skills in Finnish and English, enabling effective stakeholder communication.

You are highly skilled with tools like Excel, PowerPoint, survey platforms, and up to date and competent with new technologies around AI to provide operational efficiencies and improved customer experience.  

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.