BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Japanhas an exciting opportunity for a Market Insights & BI Manager in Tokyo

SENIORITY LEVEL: Management Level

FUNCTION:Marketing - Insights & Foresights

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: Tokyo

ROLE SUMMARY

We are seeking a highly motivated and experienced Market Insights & BI Manager to join our dynamic and diverse team in Tokyo.

As the Market Insights & BI Manager, you will play a pivotal part in supporting the company’s transformation journey, with a key focus on enabling multi-category expansion through data-driven decision making within the Japan nicotine market. This role will uncover actionable insights from market trends, sales performance, and competitive activity to inform strategic priorities and optimize performance across organisation. The ideal candidate is adept at turning complex data into clear, compelling business recommendations that drive growth and innovation.

Your key responsibilities will include:

Lead the delivery of market performance tracking and timely business performance updatesLead consolidation of competitor intelligence, activity reporting and contextualisationConduct ad hoc analysis and generate insights that guide commercial and strategic decision-makingTranslate data and research into compelling narratives and actionable recommendationsIdentify evolving business needs and build insight solutions using digital, sales, and consumer dataCollaborate across teams to determine key business questions and define insight requirementsEnsure that all relevant marketing information is available and up to date to meet company business needs and oversee maintenance of data sources

Essential experience, Skills and Knowledge 

Degree or equivalent experience in Marketing, Business Administration, Economicsor related field.5+ years of experience in a similar role (market research, consumer insights, BI, or digital analytics)Proven experience in deriving insights from both qualitative and quantitative dataStrong analytical thinking with the ability to synthesize data from multiple sourcesExcellent communication and storytelling skills; able to present complex data in a compelling wayExperience working in fast-paced, matrixed, or multinational environmentsProficiencyin Microsoft Excel and PowerPointFluency in English and Japanese

Preferred Skills

Experience in tobacco or consumer goodsindustryFamiliarity with syndicated data (e.g., Nielsen, IQVIA, Euromonitor, Kantar) Familiarity with BI and visualization tools such as PowerBI, Power Query, PythonExperience on both agency and/or client side

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN INSIGHTS & FORESIGHTS TEAM?

Career Growth: Take the lead on Japan Market Insights or explore cross-market opportunities across APMEA North and global projects.Strategic Impact: Be at the heart of key decisions—your insights will fuel growth and shape future business direction.Diverse Team: Collaborate with colleagues from over 10 nationalities in a vibrant, inclusive team culture.

You’ll Be a Great Fit If You:

Are a strong communicator, comfortable working with stakeholders and cross-functional teams.Thrive in a fast-paced, dynamic environment and are eager to take on new challenges.Are agile, proactive, and curious.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.