Dallas, Texas, USA
1 day ago
Market Insight Analyst - TG

What You'll Do

Partner with cross-functional teams (Marketing, Operations, Experience & Games Design) to define key business questions and identify insight needs.

Analyze and synthesize data from multiple sources—such as guest feedback, CRM, primary research, and third-party platforms—to inform product, marketing, and operational strategies.

Translate complex data into clear, compelling narratives and strategic recommendations that drive business impact.

Develop and maintain interactive dashboards and reports that make Player insights easily accessible across the organization.

Monitor and predict Player behavior trends, identifying opportunities to enhance engagement and optimize the Player journey.

Present findings in a visually engaging and meaningful way to influence decision-making at all levels.

Proactively explore and answer ad hoc business questions with a blend of consumer, market, and macroeconomic insights.

What You Bring

2 years of Experience at a performance for Client or Vendor side

2 years of Experience Strong analytical skills, including proficiency in Excel (formulas, pivot tables, vlookups).

Hands-on experience with digital analytics platforms such as Google Analytics, Adobe Analytics, or equivalent.

Ability to manage media campaign lifecycles and track performance against KPIs.

Exceptional communication skills with the ability to distill complex data into strategic stories.

Strong understanding of consumer behavior and marketing funnel dynamics.

Education

Bachelor’s or Master’s Degree in Business Administration, or equivalent.

Bonus Points

Experience with data visualization tools (e.g., Tableau, Power BI, Looker)

Familiarity with SQL or other data querying languages

Passion for entertainment, hospitality, or guest experience industries

Why Join Us?

At Topgolf, you’ll be part of a culture that values innovation, curiosity, and fun. You’ll work alongside passionate teammates who are committed to creating experiences that connect people in meaningful ways. If you’re driven by insights and energized by the opportunity to make an impact—we want to hear from you.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
 
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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