Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.
 

Position overview

Main point of contact between the Distributor and Diageo on a day-by-day basis. Accountable for developing partnership relationships with the 3rd party Distributor to support the entire Diageo Portfolio of spirits brands whilst increasing distribution volume.

Build and maintain a high level of strategic alignment with assigned distributor’s Senior Management in order to create a mirror organization within the distributors, which is capable to maintain multilevel communications with the Diageo functions.

Supports Commercial Country Manager to ensure the market delivers and improves Annual Operating Plan profit targets whilst implementing brand strategies across market. Develops and assists in execution of programs with designated distributor to achieve maximum sales volume consistent with sales projections.

Leads the development and execution of commercial strategies through Distributor to drive Dominican Republic (DR) to reach/exceed its Breakthrough performance goals including NSV, TP, Cash Flow, market share, visibility, Sales Capability.

Ensures all the central initiatives are implemented in the country, translating plans to reality.  Ensure Diageo reaches the specific goals at the market place.  It is responsible for achieving AOP (annual operating plan) financial figures, Share of Value figures and Distribution for the country.

Responsible for developing customer partner relationships with distributor partner in Dominican Republic to increase focus and support for the entire Diageo Portfolio of Spirits brands whilst increasing distribution, volume, and brand visibility.

Develop a distributor ‘Brand Building Machine’ together with Marketing and Customer Marketing via deep consumer/customer/shopper understanding

As the responsible of the Distributor Management in the country, the successful candidate will be the one conducting different interventions in the Partners to drive commercial growth and transformation, but also to support with them different efforts in terms of our 2030 SOP agenda.

This role is additionally a member of the Commercial Leadership Team of Dominican Republic.

Role Dimensions

This role will lead the shaping of the commercial strategy in Dominican Republic through Distributor, ensuring the resources are in place to implement brilliantly at POS through a 3rd parties sales force. Delivering excellence in execution so that we win across all regions in TBA is a critical part of reaching our ambition. The successful candidate will be required to create new opportunities for growth and challenge the business, including the regional expansion outside the capital. Through volatility and uncertainty, the role needs to embrace changes and adapt the traditional physical marketing tools to become far broader in terms of reach and quality, allowing us to influence consumers/shoppers across all touch points.

Top Accountabilities

Functional:

Lead a world-class sales team through a Distributors model for Spirits and RTD’s. Also, lead the management of direct reports (4 Headcount)

Develop the commercial strategies to win nationwide with consistency through our Distributor partner, especially behind the strategic intent of regional/channel expansion in the northern, southern and eastern parts of the country. Drive the organization to work together for the optimum customer experience delivery.

Influence and generate engagement in the Distributor partner, as well as KA Customers, to brilliantly implement key business drivers of growth, in order to achieve strategic objectives: Sell Out, Distribution, Market Share, Share of Shelf, NSV, GM%, OM%, Cash.

Develop and implement the right commercial strategy of RTC to be implemented across Traditional Trade and RTS (ready to serve) in line with our ambition.

Develop and drive the best commercial capabilities agenda with Distributors and KA Customers in order to attract, retain and develop the best sales talent in the industry.

Develop a clear commercial ambition and role for each of the channels in Dominican Republic.

Defines TS investments to win in the different Channels.

Explore and capitalize on opportunities in alternative channels.

Ensure Route to Market is agile to adjust where required using a blend of inhouse, 3rd party and Distributor where needed.

Integrated Business Planning & Performance Management

Lead the full IBP process for Dominican Republic: Pre-Demand and Demand, as well as the weekly routines with the commercial teams.

Lead commercial routines of performance management with the Sales and CMO teams, as well as the Distributor’s team, in order to generate analysis and actions to deliver business ojectives.

Lead a clear CPR model on monthly basis with a clear purpose of reviewing the business performance with the Distributor.

Drive Every Day Great Execution

Influence and collaborate with CMO team and Execution Manager to guarantee a magnificent execution across channels to win market share.

Joined Up Customer Plans and Top to Top Management

Lead the development and execution of best in class Joined Up Customer Plans with the Distributor and KA Customers on annual basis.

Develop an execute a clear Top to Top model to lead the commercial routines with the Distributor and KA Customers in order to achieve the targets agreed on the JCP’s.

Optimize our value chain across different channels to maximize our revenue growth.

Aim to sell the right product to the right customer at the right time for the right price and with the right pack.

Execute pricing strategy and develop disciplined pricing tactics to improve profitability, while winning market share.

Benefits

We offer a highly competitive rewards package including performance aligned bonus, car expenses support (fuel), private healthcare, life insurance, generous family leave policy and many other benefits.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Ideal experiences / Qualifications / capabilities

Previous experience (+10 years) in a various Commercial / Customer Marketing roles with similar seniority.Holistic skill set across a variety of Commercial and Customer Marketing pillars. Distributor management experience is highly recommendable.A track record of leading multifunctional teams to deliver great results.A strategic thinker with a wide range of strategic, commercial and operational experience in matrixed environments within FMCG blue chip multinationals.Great ability to build and maintain genuine relationships based on mutual trust & respect, internally and externally.Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes.Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.Demonstrated brilliant execution to impeccably high standards.Deep personal accountability for great performance.High level of English language capability required.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best-performing, most trusted, and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Santo Domingo

Additional Locations :

Job Posting Start Date :

2025-09-05