At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
• The Market Development Manager – Capital Arthroscopic business is responsible for driving the marketing activities for the assigned products.
• This position will also have substantial ownership for various capital solutions currently in development or planned for future development.
• This is an individual contributor role.
• Driving business growth within the capital arthroscopic equipment sector
• Lead global product launch planning, including business objectives, product positioning, and key selling messages (including economic messages).
• Develop and implement strategic and annual marketing plans to include short term, mid-term, and long-term goals and objectives for the respective product family. This includes situational analysis of products, revenue forecasts, competitive analysis, and identification of key opportunities and threats.
• Support new & existing business with implementation & technical support when launching capital equipment arthroscopic technology which will involve coordinating with local teams to ensure a successful & seamless launch
• Identify & research new market opportunities staying abreast of market trends, competitor activity & technological advancements in the field
• Lead field marketing efforts tied directly to product goals assigned by Segment Lead
• Data gathering on company customers as to how they buy and their buying criteria; be the expert on the competition and how to ethically and professionally win their business from them.
• The role involves building and maintaining strong relationships with key stakeholders, including surgeons, hospitals, and other healthcare professionals. This includes face-to-face meetings, presentations, and ongoing communication to understand their needs and offer solutions.
• Work as a member of cross functional team including development engineering, quality and marketing from initiation to launch and downstream promotion of the product.
• Point of contact for trade shows, conferences and/or courses.
• Coordinate with internal and external resources as required to execute product promotional efforts, live surgeries, workshops or other activities associated with the event
• Develop product marketing bulletins on new and current products. Provide regular communication to sales team on market released products. Communicate the value proposition of the products to the sales team and develop the sales tools to support the selling process of products.
• Travel to meet with and educate customers and sales team, attend and coordinate trade show presence for associated products, attend & conduct training programs, coordinate surgeon meetings, and other related travel as determined by the company.
• Prepare long range, annual, quarterly, and monthly forecasts for each assigned product line. Analyze forecast variances and recommend corrective actions.
• Answer technical calls regarding Zimmer Biomet’s capital arthroscopic equipment, both during and outside of regular business hours.
• Other duties as assigned
• BA/BS in marketing, biology, business administration, or related field required plus 5+ years of experience in a sales or classical marketing function; may consider commensurate combination of education and experience
• Must have advanced understanding and experience in arthroscopy/endoscopy towers as a sales representative, business development manager or marketing specialists
• Engineering background desirable
• Demonstrated proficiency in the development and execution of marketing and launch plans
• Excellent communication and presentation skills
• Must be willing to travel 70% in the field
• Ability to manage multiple projects and work cross-functionally with limited supervision
• Excellent planning, organization and analytical skills
• Demonstrated clinical and technical aptitude
• Demonstrated experience in building strong partnerships between cross-functional teams such as sales, marketing, clinical, R&D, operations and/or other key functional stakeholders to deliver business objectives
• High-paced growth environment-need to be comfortable managing many different roles within the organization
• Fluent in MS Office Suite (Word, Excel, Outlook)
70% overnight travel required
EOE/M/F/Vet/Disability