CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One:

With the strategic realignment of selected and aspiring brands in our global portfolio, called "Emerging Brands", we want to give more attention to our single malt Scotch Whiskeys BenRiach and The GlenDronach as well as Fords Gin, our newcomer in the German portfolio, and significantly expand these great brands - in addition to our flagship JACK DANIEL'S. For this exciting task, we are looking for reinforcement for our team.

The position of the Channel Analyst is a supporting role for the analyses and reports of Brown-Forman on- and off-trade as well as e-commerce activities in Germany. Aligned with the target to develop an excellent market, channel and shopper understanding within the Brown-Forman organization this position supports in providing all market research information needed across all relevant channels, esp. in off trade, e-Commerce and on-trade. For this reason it is essential to cooperate very closely with Brand Marketing, IMC, Sales, Trade Marketing, Finance and regional/BBI resources.

What You Can Expect?

The role encompasses the responsibility for the full local market, category and channel assessment and insights generation by supporting the Senior Market and Category Insights Manager and providing profound data analyses and research. Key function in this role encompasses:

Market & Category understanding:

Continuous analysis of market data such as retail scanner data e.g. Nielsen as well as data and information about on-trade and ecommerceBuild insightful market and channel reports and enforce their automationTracking of market trends of spirits categories, our brands and the B-F competition in the specific channels and customers Help identify key shopper trends in the spirits industry in Germany across different channelsSupport research projects about the market, categories, shoppers and channelsSupport monthly performance management cycle and annual brand planning process by providing understanding of latest market, category and channel developments, issues & opportunitiesProactively support Trade Marketing and Brand Management teams with category, shopper and channel insights in their daily business Share and seek for information and thinking with key stakeholders in the local company and within the European Insights community 

Sales support:

Support the development of the annual negotiation material for sales teamsAnalyse sales performance of Brown-Forman customers and channels to identify opportunitiesProvide Trade Marketing with relevant information to help develop sell-in stories for key accountsevaluate trade marketing and price promotionsSupport exploration of channels like on-trade and e-commerce through data analysesAd-hoc analysis on customer specific questions that go beyond sales analyst capabilitiesSupport KAM in building their stories for customer visitsSupport Senior Market & Category Insights Manager in building a Category, Shopper and Channel Insights Knowledge Centre 

What You Bring to the Table?

A Bachelor's Degree or comparable work experienceSeveral years of experience in Category Management or Sales AnalyticsExperience with Off- and On-Trade channel and market research or/and FMCG experienceGood German market knowledge (consumer, food retail (LEH))Business Acumen & entrepreneurial thinkingStrong analytic and strategic understandingFluent in German and EnglishProficient at Microsoft Office products 

What makes you unique: 

Good knowledge of Off- and On-Trade channel & customersFirst experiences with e-commerce Quantitative research skills and understanding of / exposure to qualitative researchExcellent Office and Research IT Tools skillsIT literate, relevant Nielsen, IRI, GfK research applications, Drotax or similar 

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

0