**Job Description Summary** We are looking for a visionary and strategic Marketing Communications Leader to shape and execute innovative content strategies that engage our diverse international audience. This role requires a unique blend of creativity, technical expertise, and data-driven insight to develop and optimize content across digital and traditional channels. As a key member of the team, you will lead the creation of comprehensive content and campaign strategies for multiple sub-segments within our Ultrasound modality across the International Region. You will be responsible for delivering impactful, personalized content throughout the customer lifecycle—driving brand awareness, generating demand, and fostering long-term customer loyalty. The ideal candidate will possess a deep understanding of brand storytelling, content distribution, SEO, content management systems, and data analytics, with a track record of achieving measurable results in a fast-paced, evolving environment. This role remote or hybrid based in either of the mentioned countries. For France only hybrid working model in Buc near Paris/France is applicable. At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch. **Job Description** **Key Responsibilities:** + **Drive Promotion Initiatives** Drive awareness and engagement for New Product Introductions (NPIs), product replacements, and other key initiatives across the region. + **Content Strategy & Execution** Develop and distribute engaging, relevant, and personalized content across platforms (web, articles, digital campaigns), in close collaboration with the Digital Marketing & Operations team and aligned with regional MarCom strategies. + **Sales Enablement** Create high-impact content for brochures, videos, and other sales tools to support commercial teams. + **Process Optimization** Streamline content creation, approval, and distribution workflows to enhance efficiency and reduce time-to-market. + **Channel Partner Collaboration** Facilitate content sharing across zones and platforms to ensure consistent messaging and maximize reach. + **Modular Content Development** Design adaptable content modules for repurposing across various formats and platforms. + **Campaign Performance Analysis** Monitor and analyze campaign ROI and business outcomes to inform future strategies. + **Generative AI Integration** + Leverage AI tools to scale content production efficiently + Ensure ethical and brand-compliant use of AI-generated content + Stay current with AI advancements to enhance content workflows **Qualifications/requirements:** + Proven experience in Marketing Communications and Content Development + Fluent in English, both written and spoken + Solid understanding and a creative approach to producing high-quality content + Strong project management and communication skills, especially in international, multi-country, multi-language settings + Solid understanding of digital marketing, including the ability to interpret analytics data and translate insights into content and campaign strategies + Editorial mindset with the ability to anticipate and align with audience preferences + Experience in a B2B environment, with a portfolio showcasing: + Marketing content strategy development + Campaign creation + Digital promotion launches **Desired Characteristics** + Strategic thinker with creative execution capabilities + Strong problem-solving and decision-making skills based on market and customer insights + Proficiency in data analysis, reporting, and business intelligence + Excellent organizational and project management skills + Flexible and adaptable to changing priorities and multiple tasks + Team-oriented, with the ability to collaborate across diverse, cross-functional teams including sales and customer-facing roles **About us** GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support. GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare - Creating a world where healthcare has no limits \#LI-KRONE \#LI-HYBRID **Additional Information** **Relocation Assistance Provided:** No