Purpose & Overall Relevance for the Organization:

 

Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co-operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.

 

Key Responsibilities:

 

Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s Deliver and execute the AKA activation strategy and roadmap In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms Secure the highest share of space, within key destination doors and locations Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process. Understand product, customer and consumer needs from the European markets and all channels Where appropriate, support SMU and franchise creation / development  Represent the brand activation point of view both internally and externally Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation) Closely co-operate with Global and Europe Brand teams to secure a best practice level of implementation of global/EU strategy Conduct relevant reporting activities to measure the efficiency and commercial success Manage budgets and costs within agreed measures Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process

 

Key Relationships:

 

Merchandising/category teams AKA sales teams Global Brands: Category Teams, Business Units European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues. Retail, Wholesale and eCommerce

 

Knowledge, Skills and Abilities:

 

High professional maturity Highly collaborative with strong communication skills High influencing skills and ability to make fact-based decisions Strong analytical skills Structured, organized and process orientated Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales Strong business acumen, ability to assume a broader perspective (cross-markets/ global) Ability to work effectively within a team environment and under pressure Intermediate to advanced skills in MS Office Fluent in English

 

Requisite Education and Experience / Minimum Qualifications:

 

University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years