Location(s):

Costa Rica

City/Cities:

Escazu

Travel Required:

Relocation Provided:

Job Posting End Date:

June 4, 2025

Shift:

Job Description Summary:

Frontline Marketing Specialist with a proven track record of driving teams alignment on portfolio priorities, brand/category strategies, and annual marketing plans—including DME investments, KPIs, innovation initiatives, and IMX campaign calendars—through close collaboration with C&CL hubs and franchise leadership. Provides strategic and executional input on market-level portfolio strategy and brand plans, ensuring tailored activation and effective DME execution across countries.

Position Overview:

Leads regional market development, securing flawless project implementation , coordination with categories and bottlers. Identifying local opportunities. Offers market insights to guide the localization and real-time amplification of campaigns. Manages brand activations on the ground, including POS promotions, experiential marketing, and events, in close coordination with bottlers. Supports the broader Customer & Shopper Marketing agenda by contributing to system-wide customer engagement strategies, while ensuring alignment with local executional excellence. ​


Function Related Activities/Key Responsibilities:

 Lead regional market development to ensuring the right implementation of projectsDrive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans Provide input to localization and real-time amplification of IMX campaigns Manage brand activation Manage and follow up business results 

Education Requirements:
Marketing, Business, administración

Related Work Experience:

Significant mkt and leadership experience (10+ years)Business and commercial acumenMarketing activation
 

Functional Skills:

Marketing activation / executionPOs and experiential marketingBusiness / Commercial AcumenRelationship management (with external stakeholders)Leadership

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.