Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Shift:

Job Description Summary:

Position Overview:

Focus, Scope, & Impact: 

Designing strategies and plans for Owned platforms of Coca Cola  local brands in order to maximize consumer engagement & retention 

Developing plans to localize and implement global owned platforms in the Operating Unit (OU)

Manage those platforms with a continuous learning & iteration mindset  

Work hand in hand with global team to ensure the success of the global brands owned platforms in the OU 

Map and develop relationships with key stakeholders that will maximize Coca Cola owned platforms to its consumers and shoppers 

Work in partnership with other areas within Integrated Marketing Experience to embed the owned platforms into the brand ecosystems 

The Owned Consumer Platforms lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization. 

Function Related Activities/Key Responsibilities:

Great understanding and passion for the digital platforms, data, CRM, social 

Ability to work in Agile cross-functional teams  

Related Work Experience:

Digital – savvy: 8-10 years of digital marketing experience, ideally working with digital platforms (creation, management, CRM) 

Experience working in cross-functional and cross-geographical teams is preferred 

​English fluency is required; Spanish or Portuguese Preferred;

Mastery Of (Required):

Digital Marketing

Digital Platforms and CRM

Social

Broad Expertise In (Good to Have):

Agile Ways of Working

Data and Analytics

Primary Location: 

Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role. 

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.