Role Purpose:

Own how our customers experience the app and web—what they see, click, and explore. As Onsite Manager, you bring campaigns to life, optimize every scroll and click, and ensure our online grocery shelves are always relevant, fresh, and exciting. With your strategic mindset and eye for detail, you’ll turn data into action, drive engagement, and help shape how customers shop with us every day. You’ll also shape long-term onsite strategies, using customer insights, benchmarks, and testing to drive innovation.

Role Details – Key Responsibilities and Accountabilities:

 

The Onsite Manager is responsible for delivering a best-in-class shopping experience across the app and website by owning the execution of all onsite campaigns, content, and merchandising. This role ensures timely and accurate updates of banners, category pages, and promotional assets, while aligning with commercial objectives and marketing calendars. It requires close coordination with cross-functional teams to plan, launch, and optimize campaigns, as well as a strong focus on performance analysis, user experience, and innovation. The Onsite Manager is accountable for content accuracy, campaign effectiveness, and driving customer engagement through data-driven, localized, and well-executed onsite strategies.

 

Onsite Merchandising & Content Management

Own and optimize homepage, category pages, promotional banners, and brand zones across web and app to drive engagement, visibility, and conversions.

 

Campaign & Offer Execution

Plan and execute end-to-end campaigns, including product tagging, promotional mapping, deep linking, QA, and timely launches. This includes managing voucher code creation, setup, and performance tracking to ensure ROI. Coordinate with social media, CRM, and digital marketing teams to amplify campaign visibility across all digital touchpoints.

User Journey & UX Optimization

Enhance navigation flow, reduce bounce points, and improve findability of products — leveraging user journey data to increase add-to-cart and conversion rates. Define and run onsite A/B tests to improve engagement and conversion; use data to scale what works.

 

Performance Analytics & Reporting

Analyze key metrics like CTR, CVR, page views, voucher performance, and bounce rates using tools such as GA, Firebase, or internal dashboards. Deliver actionable insights to continuously improve performance.

 

Cross-Functional Coordination

Collaborate closely with commercial, social media, CRM, performance marketing, product, and tech teams to ensure cohesive, localized, and timely execution of all campaigns and onsite initiatives.

 

Creative Asset Management

Lead a team of designers and content creators to develop, QA, and deploy onsite assets; ensuring brand consistency, responsiveness across devices, and high creative quality.

 

Strategic Campaign Planning

Define the central theme and strategic objectives for major sale campaigns, aligning with key commercial moments and shopper mindsets.

 

Market-Driven Promotions

Work with the local commercial team to align product priorities, local offers, and exclusive bundles with onsite visibility plans and campaign mechanics.

 

Competitor & Innovation Benchmarking
Track and analyze competitor campaigns, onsite UX trends, and marketing innovations to keep the onsite strategy fresh, competitive, and customer-centric.

 

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Definition of Success

Conversion Rate Uplift: Increase in % of users who complete a purchase after interacting with a campaign or category pageCTR on Onsite Assets: Click-through rate on homepage banners, category tiles, or brand blocks — reflecting engagement.Speed & Accuracy of Execution: % of campaigns launched on time and with correct mapping (products, discounts, visuals).Bounce Rate Reduction: % decrease in single-page visits, especially from homepage and high-traffic category pages.Product Visibility Accuracy: % of top traded SKUs and promoted items visible in relevant sections during campaign periods.Time on Site Improvement: Average increase in customer time spent on key landing or promotional pages

Functional/Technical Competencies

Content Management Systems (CMS): Proficient in updating and managing onsite content using platforms like Salesforce Commerce Cloud, Magento, or Shopify to ensure timely and accurate publishing.Onsite Search & Merchandising Tools: Skilled in using tools (e.g., Algolia, Bloomreach) to manage search relevance, product boosting, and dynamic merchandising.Campaign & Promotion Setup: Capable of setting up promotional assets, deep links, discount/voucher mapping, and campaign logic with strong QA discipline.Marketing & Campaign Calendar Management: Collaborate with commercial, marketing, and CRM teams to build and manage a unified calendar that outlines key campaigns, onsite activations, and daily push notifications. Ensure timely planning, alignment, and execution across all digital touchpoints.Data & Web Analytics Tools: Experienced in tools like Google Analytics, Firebase, or ContentSquare to analyze performance and inform optimization decisions.Excel & Data Handling: Strong in Excel/Google Sheets for campaign planning, product mapping, and performance tracking through pivots and formulas.Project & Task Management Tools: Proficient in Jira, Asana, or similar platforms to coordinate timelines, workflows, and cross-functional execution.Mobile & Web QA: Detail-oriented in testing across browsers and devices to ensure seamless UX and campaign functionality.Team & Creative Asset Management: Able to lead and brief creative designers, ensuring assets meet brand standards and business goals.Cross-Team Collaboration: Works constructively with CRM, digital marketing, social, commercial, and tech teams to align and execute campaigns effectively.Localization & Cultural Relevance: Ensures campaigns are adapted for local relevance, particularly in Saudi Arabia in both content and design

Qualification, Experience & Skills:

Minimum Qualifications/education

Bachelor’s degree in marketing, business administration or any other field relevant to the role

Minimum experience

At least 5+ years of experience in ecommerce / merchandising role. Preferably 5+ years in an onsite merchandising role in an E-Commerce company.

Skills

Strong analytical skills.  Proven ability to manage and grow cross-functional teamsStrong ownership mindset and bias toward actionProficient user of Google Analytics, Tableau and MS Office. Effective communication and presentation skills in English and Arabic language.