PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

 

Directly contribute to the growth, elevation and activation of all retail channels, by planning and
enabling exceptional campaign activations and consumer experiences across Emerging Markets.

 

KEY RESPONSIBILITIES 

 

•    Be the EM Activation lead for the Originals, Statement and Basketball categories
•    Deliver all necessary Retail Toolkits and execution guidance as per Market and Cluster needs for Brand Campaigns, Elevated Campaigns and Category Activations
•    Gather and coordinate BU input on Cluster plans and ensure an effective feedback loop is in place
•    Deliver thorough, fact-based analysis of marketplace intelligence relating to the Originals, Statement and Basketball categories across all Clusters in EM
•    Work with cross-functional teams to deliver reports where needed and use key campaign learnings from EM to feedback to Global teams with the goal to continuously optimize Global deliverables
•    Collaborate with the 7 x EM Clusters to drive consistency across Global and Local executions and activations

 

GLOBAL CAMPAIGN IMPLEMENTATION

 

•    Provide Retail toolkits to enable flawless execution of all campaigns and activations across all channels.  
•    Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs
•    Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized
•    Feedback learnings and concerns on the performance of Global campaigns to EM Brand team and Global BU teams
•    Drive omnichannel reporting in line with up to date requirements, provide consolidated viewpoint for EM stakeholders

 

EM DRIVEN CAMPAIGN DEVELOPMENT AND IMPLEMENTATION

 

•    Drive the creation and communication of local campaigns and ensure all necessary approvals are obtained
•    Ensure campaign targets are properly set, evaluated and met and that MWB is optimized

 

TRADING THE BUSINESS

 

•    Be knowledgeable about the targets and performance of EM channels, understand which levels need to be activated to impact these KPIs and propose how to optimize them as needed
•    Work closely and cross-functionally with the Cluster teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly ineffective campaign execution) and develop tactical solutions that might be needed to address these
•    Co-own a set of Brand and Commercial KPIs including but not limited to NS, campaign ST, OTIF, door count, ROI etc.
•    Drive the Membership activation plan for the Originals, Statement and Basketball categories in Own Retail

 

OTHER

 

•    Identify optimal Creative and Retail marketing agencies and / or vendors both in terms of output and cost
•    Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
•    Ensure that all Retail marketing activities contribute in driving the Brand and Commercial KPIs

 

KEY RELATIONSHIPS 

 

•    Market and Cluster Brand Activation teams
•    Market and Cluster Channel teams
•    Market and Cluster Omnichannel teams
•    Global Comms and Retail Activation teams
•    Creative and Retail marketing agencies

 

KNOWLEDGE, SKILLS, AND ABILITIES

 

•    Good knowledge of industry, market trends, and marketing strategies
•    Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
•    Ability to speak, read and write English fluently
•    Ability to engage with teams across various time zones
•    Ability to work under pressure 
•    Solid business acumen and in-depth knowledge of Brand and Commercial KPIs
•    Highly numerate with the ability to understand and analyze data and produce actionable insights
•    Solid interpersonal, networking and negotiating skills
•    Strong leadership, problem-solving and decision-making abilities
•    Strong presentation and planning skills
•    Ability to travel both domestic and internationally as needed

 

REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS

 

•    University degree in business, ideally with a marketing and sales focus or equivalent professional experience
•    At least 6 years Retail or Marketing experience (minimum 2 years Retail experience is essential)