Manager of Digital Audience Development Company: Norstella Location: Remote, India Date Posted: Aug 15, 2025 Employment Type: Full Time Job ID: R-1421 **Description** **About Norstella** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: + Citeline – accelerate the drug development cycle + Evaluate – bring the right drugs to market + MMIT – identify barrier to patient access + Panalgo – turn data into insight faster + The Dedham Group – think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. **Job Description** We are seeking a strategic, data-driven leader to head our digital audience development efforts across Norstella’s news and insights platforms. You will drive audience acquisition, engagement, retention and conversion strategies in alignment with business goals and agreed KPIs. Collaborating with global teams you will also grow audience and engagement within paid-for subscription accounts by 20%. **Responsibilities** **Strategy & Execution** + Develop and execute multi-channel audience acquisition and retention strategies. + Lead audience database growth, management and segmentation initiatives. + Identify and leverage audience overlaps across Norstella brands. + Support persona development. **Collaboration & Campaigns** + Collaborate with product and technical teams to align features and functions with audience needs + Work with product, editorial, and marketing teams to align content and campaigns with audience needs. + Support SEO, SEM, CRM, and social media strategies. + Recommend and optimize CRM/email marketing campaigns. Analytics & Optimization + Use web analytics tools like Google Analytics, Pendo, Hotjar, Chartbeat and Tableau to track KPIs; campaign performance, user behaviour and engagement metrics. + Optimize digital user journeys and registration flows for conversion and retention – refine acquisition and retention plans through ongoing A/B testing and user feedback loop + Work with the tech team to build and maintain custom dashboards for editorial on key business and product metrics + Report on performance and continuously improve based on data insights. **Innovation & Compliance** + Explore third-party partnerships to expand reach. + Stay ahead of digital trends and tools. + Ensure GDPR and data privacy compliance in collaboration with the Privacy Manager. + Manage budgets and vendor relationships. **Requirements** + 6–10 years of experience in digital marketing, audience development, or content strategy. + Excellent communications skills; written and spoken English, + Proven success in growing digital audiences, ideally in B2B or healthcare sectors. + Experience and track record of audience database management + Strong analytical skills and experience with tools like Google Analytics, Pendo, Tableau, MoEngage/Clever Tap etc. + Experience in SEO, SEM, email marketing, social media, and marketing automation. + Experience with digital product launches. + Familiarity with Salesforce or similar CRMs. + Proficiency in survey tools and customer feedback systems. + Bachelor’s degree in Marketing, Advertising, or equivalent work experience. + Demonstrated experience working in cross-functional teams and effectively coordinating with diverse stakeholders to drive initiatives, track progress, and deliver growth. **Benefits** + Health Insurance + Provident Fund + Life Insurance + Reimbursement of Certification Expenses + Gratuity + 24x7 Health Desk **Our guiding principles for success at Norstella** **01: Bold, Passionate, Mission-First** We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do. **02: Integrity, Truth, Reality** We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals. **03: Kindness, Empathy, Grace** We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication. **04: Resilience, Mettle, Perseverance** We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission. **05: Humility, Gratitude, Learning** We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking. _Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.