Purpose & Overall Relevance for the Organization:

MEMBERS FIRST is one of the key focus areas of our strategy that drives sustainable brand growth and long-term consumer relationships in Japan. The Japan Membership Team is central to embedding this key strategic program locally with seamless omni-channel execution.
The role will drive engagement and loyalty through constant innovation and carefully curated value proposition aimed at exciting, engaging and satisfying our key consumer groups. The position is also a critical role that directly supports our DTC (eCom and Retail) performance, while also strengthening our brand and future business impact beyond owned ecosystem.

The Manager, Membership Engagement is responsible for planning and executing the member activation, engagement, and retention.

Key Responsibilities: 
•    Drive, Evaluate and fine tune membership engagement value proposition.
•    Manage and plan annual membership communications calendar.
•    Drive member lifecycle communications strategy (CRM Playbook).
•    Manage global/local projects related to responsible categories and CRM as and when needed.
•    Manage membership activations for unplanned product/brand stories/opportunities.
•    Lead the key membership moments to maximize full membership potential.
•    Take a full omni-channel approach to deliver strong member experiences across owned eCommerce and retail stores, as well as partnerships.
•    Work closely with Brand Communication, Digital Activation, Retail Activation and other stakeholders to ensure membership activations are aligned and seamlessly timed with brand campaigns, category campaigns and other local key opportunities.
•    Ensure communications for responsible categories and projects adhere to the timeline, also content is consumer segment and consumer lifecycle stage sensitive.
•    Outline A/B tests/experiments with Digital Analytics/Digital Activation team to incorporate, test and iterate on succeeding campaigns and lifecycle comms.
•    Partner with eCom and Retail stakeholders to adapt/create engaging consumer journeys.
•    Manage budget for responsible categories/projects with a clear rationale of allocation to various campaigns.
•    Outline clear and trackable KPI’s for each campaign in partnership with digital analytics team.

Knowledge, Skills, and Abilities: 
•    Fast learner, proactive working attitude, and growth mindset.
•    Understanding of GTM process, Membership concept, CRM concept, CRM tools, Digital analysis tools, reporting tools.
•    Awareness/Curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient.
•    Ability to develop and implement local engagement plans following global guidelines and capabilities
•    Strong presentation skill to internal and external stakeholders
•    Strong analytical and problem-solving skills

Requisite Education and Experience / Minimum Qualifications: 
•    University degree in Business or equivalent professional experience, ideally in Marketing Communication and/or Digital Marketing
•    5 years+ experience in planning and executing marketing activations as a hands-on manager of marketing communication and/or digital marketing and/or retail marketing.
•    Proven project management experience
•    Advanced user of MS Office suite
•    Business level in English / Japanese in native level preferred

Key Relationships: 
Internal
•    Market Brand teams (Brand Activations, Brand communications, Sports & Cultural Marketing etc.)
•    Market Channel teams (eCom and Retail), Back Office team (Finance, Legal etc)
•    Global Membership team, Digital Product team
External
•   Marketing Agencies for CRM Operation
•   Membership Operation
•   Marketing Planning