Tlalnepantla de Baz, MEX
59 days ago
Manager - Marketing
As the Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals. **Responsibilities:** + Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence. + Implement marketing plans and manage associated marketing activities. + Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions. + Understand and interpret customer and sales data to identify opportunities in market and drive sales growth. + Recommend methods for developing existing or related markets and expanding into new ones. + Keep informed of new marketing approaches and products, services, and solutions offered by competitors. + Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department. + Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes. + Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities. **Qualifications** + Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred + 7+ years experience in product or field marketing + 3+ years experience in strategic business planning + 5+ years experience in product or field marketing preferred + Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred + Industry knowledge, including suppliers, customers, and competitors preferred + Experience in hiring, training, developing, managing and appraising personnel preferred + Marketing strategy and implementation + Strong creativity and entrepreneurial drive + Strong written and verbal communication skills + Strong research and analytics skills + Highly organized and detail-oriented + Ability to work in a fast-paced, dynamic environment + Ability to influence others, meet deadlines, and deliver results + Ability to travel 0-25% of the time
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