Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

 

Job Description

1. Job Purpose:

Plan and execute brand and innovation, manage product portfolio and pricing, that lead to higher category consumption with strong brand association.

 

2. Main Responsibilities:

Develop brand strategy and brand executionDevelop annual marketing / product calendar to drive brand to achieve budgeted target and brand positionReview and revise marketing programs, product range / menu, and customer experience through product to best suit customer & market conditions, of all channelsManage product portfolio performance, and plan for product strategyDevelop new product and new extended brand plan with commercial planDevelop pricing strategy and review pricing to drive brand performance to achieve sales target and brand positioningDesign and manage packaging, as part of brandingMonitor competitive movement / activities in conjunction with regular store visit and initiate corresponding plans to continuously drive store traffic.Maintain good working relationship with all cross functional team and external agencies ensuring proper implementation of marketing plans.Build team capability in order to ensure continued growth of the business. Identify and address team performance gap in order to help team stay on track.

 

Qualifications

Qualifications:

Bachelor degree in Marketing or any related fields.At least 8 year experience in MarketingExperience in Food industry would be a plysProficiency in English communication and presentation skillsStrong drive for resultsStrong in innovative and people managementGood connection and networking with the industrial bodies

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

 

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you