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This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.The Manager II, Vision Care Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for planning, implementing, and tracking marketing programs to drive growth within their product portfolio. You will lead brand management, financial oversight, operational planning, campaign management, and cross-functional teams while ensuring compliance with policies and regulations.
Job Purpose Drive sustainable profitable growth of Contact Lens and Contact Lens Care portfolio by designing and executing winning marketing activation plans at consumers, eye care professionals (ECP) and health care professionals (HCP) on our iconic global equities (Air Optix, PRECISION1, Total1, Fresh Look and Opti Free).
This is a key role that leads the local India strategy and execution via strong collaboration with multiple stakeholders (International Marketing Group (IMG), Sales and Cross Functions) with the objective to drive sustainable profitable growth of the CL and CLC portfolio.
Consumer, ECP and HCP centricity
As a part of the marketing team, be the unwavering voice of Consumer, ECP and HCP within the organizationBe a strong Alcon marketer with robust understanding of Alcon way of marketing (brand building framework) and the tools associatedThrough the day to day, market work, research build deep understanding of the consumer, ECP to translate into strong customer journeys creating a foundation for designing winning activationsWith this deep understanding influence and shape the near term CL and CLC strategy for the India businessBe the voice of market with the IMG to ensure key insights are fed into global strategies that influence commercial programs and toolkits in line with India’s current and future needs
LEAD via strong COLLABORATION to deliver business objectives via brilliant plans and execution
Drive planning and execution of POA (plan of action) for the year: Lead the annual brand planning process for the portfolio by closely collaborating with IMG and local stakeholders at key milestones within the processLead the forecasting kick off for the target process for the portfolio of brandsCollaborate with professional affairs, activation manager and regional business managers to design and roll out at start of the year and midyear POA (plan of action) meetsLead the CL SQUADDeliver the year business objectives (MS, Sales and Profits) via robust operating rhythm for the businessAchieve this by strong collaboration within SQUAD (procurement, finance, regulatory, professional affairs, activation, trade marketing, commercial excellence, legal and compliance)Drive a data analytics based decision making approach with the squad and setup right KPIs and a strong rhythm for monitoring and reviewing the effectiveness activationsBring insights and lead business into key forums of Demand Planning, Monthly Operations reviews to shape and influence decisions needed for strong business planning and delivery for the yearLocalization of IMG commercial programs:By developing deep understanding of the market, consumer, ECP and HCP ensure that we influence and shape IMG Commercial program work streams to deliver on India needsLocalize winning IMG programs by ensuring it is relevant to India customer journeys and key milestonesPartner closely with IMG team where India is the lead/design market for Commercial Programs and/or Commercial InnovationsDigital marketing transformation:Lead digital transformation for the portfolio (digital fundamentals, performance marketing, e-commerce marketing, CRM)Build strong digital led marketing programs that drive strong engagement on our brands with consumers and ECPs at key touchpoints within the customer journeyCollaborate with IMG Omni channel team to ensure we are delivering key digital needs on time for IndiaPricing strategy and execution:Own the pricing strategy for the portfolio and continuously review in light of any external regulatory or competitive changesCollaborate with the commercial analytics manager to deliver flawlessly the pricing strategy for the portfolio and ensure right pricing decisions are taken considering internal, external benchmarksMarketing budget management: Own and deploy the marketing budgets (A&P) in a manner that drives high impact and ROICollaborate with finance to review A&P efficiency and planning on a monthly basisAs a part of the annual brand planning process plan for next year propose budgets in line with business objectivesPartner agency management:Ensure partner agencies (media, creative and activation) are fully aligned to brand plans and working towards delivering the business objectives for the yearCreate clear briefs that help partner agencies to fully understand context and create springboards to design winning ideas that help deliver objectivesPlan SOW (scope of work) for all partner agencies and ensure contracts are in place for the yearEnsure all partner agencies are trained on Alcon compliance needs with the help of cross functional teamsOther functional responsibilities:Support Sales team in ensuring marketing related documentation is complete for tender process if anyResponsible for adverse event and product complaint handling related activities at a local level including the collection, intake and forwarding the information to the Local Vigilance
Ideal Background
What makes you an ideal candidate?
Desirable experiences (not necessary but a plus)
Bachelor’s degree in Optometry or experience in eye care categoriesPrior experience in sales/trade marketing.Employment Scams
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