Manager Digital Marketing- Framingham, MA (Hybrid)
Staples
Job Shift: Day (1st shift)
Job Identification: 47414
Job Category: Marketing & Public Relations
Job Schedule: Full time
Hybrid
We’re looking for a strategic and results-driven Manager of Digital Media to lead the media planning and execution efforts that drive growth for Omni paid media for Stores and Staples.com. As a member of the Digital Marketing team, you'll play a critical role in orchestrating full-funnel campaigns across digital channels to reach, engage, and convert customers. This position is ideal for someone with deep digital media experience, operational rigor, and a passion for delivering measurable results in retail environment.
In this role, you'll partner closely with marketing, creative, analytics, and agency teams to launch high-impact campaigns across display, social, audio and programmatic channels. The ideal candidate is a customer-first marketer, analytically sharp, operationally excellent, and naturally collaborative. You’re curious, proactive, and driven by performance—and you know how to communicate success in a clear, compelling way.
Key Responsibilities:
+ Manage and help develop media strategies and day-to-day execution to support business growth across key digital channels such as Display, Paid Social, Digital Video, Audio and emerging media channels.
+ Plan, launch, and optimize digital campaigns that support business objectives such as customer acquisition/prospecting, existing customers, key category campaigns and brand value props.
+ Partner with internal teams and media agencies to develop, launch, and optimize effective media campaigns.
+ Develop robust reporting frameworks to track KPIs, campaign performance and budgets across the funnel; deliver actionable insights and regular updates to stakeholders.
+ Monitor industry trends and competitor activity, identifying opportunities to improve media strategies and staying ahead of digital marketing best practices.
Essential skills and experience:
+ 5+ years’ experience in digital marketing/media, ideally in a B2B or ecommerce environment
+ Proven experience managing paid media campaigns across platforms like Meta, LinkedIn, Google Ads, and programmatic DSPs.
+ Experience managing vendor/agency relationships or working at a media buying agency
+ Familiarity with marketing technologies & tools like Google Analytics, Adobe Analytics, Tableau, or similar platforms
+ Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs
+ Proactive, self-starter mindset—takes initiative to solve problems, drive innovation, and identify new growth opportunities without waiting for direction.
+ Strategic thinker with a strong understanding of how media drives business impact.
Get great perks.
+ Generous amount of paid time off and bonus opportunities
+ Flexible work arrangements, including hybrid
+ 401(k) plan with a company match, full benefits plan and options, and associate resource groups
+ Associate store discount
+ Corporate office includes a café (i.e., coffee, cappuccinos, teas), 24/7 fitness center, convenience store, on-site dry cleaning, Chef Louie’s Cafeteria, and more
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Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law
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