Strategic:

Execute integrated marketing programs for new product launches and brand building.

Operational:

Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets. Coordinate with external agencies for generating sales promotional material Assist in planning and managing key internal and external corporate events. Assist in delivering all marketing activities within the agreed budget. Coordinate with agencies for planning & developing diverse media campaigns. Coordinate creation of Briefs for marketing agencies  Work with appropriate in-house / vendor teams for Database Marketing  Coordinate design, content & cost approvals from senior management  Manage day-to-day agency affairs  Campaign Activity Updates: Weekly  Vendor & Media management  Making corporate presentations. Driving Pre/ Post sales efforts including market research and trend analysis initiatives. Market Analysis, taking initiatives for all possible branding and Sales promotional activities.

Financial:

To monitor and manage marketing budgets for allocated brands. To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc. Cost Updates – Budget vs. Spend: Monthly 

 

People:

Exhibiting a performance driven culture  Training need identification for higher productivity.  MBA/ PGDM in Marketing or related field

15+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.