Summary

Manager – CRM and Marketing Automation
Location: Remote (must reside within commuting distance of Baltimore, MD)
Employment Type: Full-time 8:00am- 4:30pm
Department: Marketing
Company: LifeBridge Health

LifeBridge Health is seeking a Manager – CRM and Marketing Automation who is both data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This individual will lead our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels.

This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration.

Key Responsibilities CRM Configuration and Administration

Serve as the technical lead and administrator for our CRM platform (Cured).

Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles.

Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow.

Manage system security, performance, documentation, and team training.

Stay informed about platform updates and best practices to continuously optimize systems.

Marketing Automation & Campaign Execution

Develop, launch, and manage email/SMS marketing campaigns and customer journeys using Cured and related tools.

Support marketing strategy with audience segmentation, preference centers, and automated workflows.

Collaborate with creative, digital, and brand teams to align messaging and campaign goals.

Conduct A/B testing and drive continuous campaign optimization.

Campaign Measurement & Analytics

Define KPIs and build performance dashboards to track email/SMS campaign effectiveness.

Analyze campaign results and share insights with stakeholders to drive data-informed decisions.

Use tools like Tableau and SQL to conduct deeper performance analysis and reporting.

 Qualifications

Required:

3+ years of hands-on experience managing and administering CRM platforms.

Proficiency in relational database concepts, data mapping, and SQL.

Demonstrated experience with digital campaign execution and performance tracking.

Strong analytical mindset with a proven ability to make data-driven decisions.

Experience working with complex technology environments and streamlining workflows.

Excellent project management and organizational skills.

Strong communication skills (written and verbal), especially when presenting to non-technical audiences.

Preferred:

Experience with Cured CRM or similar healthcare-focused CRM tools.

CRM Certified Administrator or equivalent certification.

Experience with EHR integrations (e.g., Cerner).

Tableau or similar analytics platform experience.

Why Join LifeBridge Health?

LifeBridge Health is one of Maryland’s largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. As part of our marketing team, you’ll play a key role in shaping how we connect with patients and the broader community.

Additional Information

Who We Are:

LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to “improve the health of people in the communities we serve.” Join us to advance health access, elevate patient experiences, and contribute to a system that values bold ideas and community-centered care.

What We Offer:

Impact: Join a team that values innovation and outcomes, delivering life-saving care to our youngest and most vulnerable patients.

Growth: Opportunities for professional development, including tuition reimbursement and developing foundational skills for neonatal critical care leadership and advanced certification.

Support: A culture of collaboration with resources like unit-based practice councils and advanced clinical education support — improving both workflow efficiency and patient outcomes and allowing you to work at the top of your license.

Benefits: Competitive compensation (additional compensation such as overtime, shift differentials, premium pay, and bonuses may apply depending on job), comprehensive health plans, free parking, and wellness programs.

Why LifeBridge Health?

With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care anchored by five leading centers in the Baltimore region: Sinai Hospital of Baltimore, Grace Medical Center, Northwest Hospital, Carroll Hospital, and Levindale Hebrew Geriatric Center and Hospital.

Our organization thrives on a culture of CARE BRAVELY—where compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare.

LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression.