Role Purpose:

Lead the creative direction for our digital experience across platforms. As a Senior Creative Designer, you’ll own the development and execution of high-impact visual campaigns that elevate our brand and drive business goals. This role balances hands-on design with leadership, overseeing creative output across onsite, mobile, and campaign channels. You’ll mentor junior designers, embed brand identity, and ensure execution is aligned with both creative excellence and commercial impact.

Role Details – Key Responsibilities and Accountabilities:

The Senior Creative Designer leads the end-to-end development of visual content across digital campaigns and onsite platforms. You’ll set the creative direction, guide execution from concept to delivery, and ensure high standards across all assets. Working closely with marketing, onsite, and performance teams, you’ll turn briefs into engaging visuals that drive results across desktop, mobile, and app. You’ll also oversee A/B testing and use performance data to refine creative output and maximize impact.

Own the full visual direction of all digital campaigns and onsite assetsLead the conceptualization and design of homepage takeovers, landing pages, product spotlights, campaign kits, and seasonal visualsDrive the creative process across channels (desktop, app, mobile) from brief to deliveryGuide the design team to ensure brand consistency, high quality, and responsivenessCollaborate with marketing, onsite, CRM, and performance teams to ensure creative alignment and commercial relevanceReview and iterate on assets based on A/B testing, engagement data, and conversion metricsManage and mentor Associate Designers and freelance talent, enforcing clear quality and delivery standardsMaintain and evolve design systems and templates for scalability and efficiencyAct as brand guardian across ecommerce visual touchpoints

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Definition of Success

Quality, originality, and consistency of visual outputTimely delivery of high-performing creative assetsCampaign performance uplift (CTR, Bounce Rate, CVR)Strong brand compliance and clear visual identity across touchpointsTeam development and design process efficiency

Other Context (if applicable)

 

Functional/Technical Competencies

Expert in Adobe Creative Suite (Photoshop, Illustrator, XD)Strong in responsive and mobile-first design principlesAdvanced understanding of campaign performance metrics and creative testingExperience with CMS constraints and asset optimizationFamiliarity with A/B testing tools and analytics dashboardsComfortable using creative collaboration platforms (Figma, Trello, Notion)Motion graphics or video capability is a strong advantage

Qualification, Experience & Skills:

Minimum Qualifications/education

Degree in Graphic Design, Digital Media, or equivalent creative discipline

Minimum experience

6+ years of digital creative experience with 2+ years in a leadership or senior design role; ideally in ecommerce or consumer-facing brand environments

Skills

Strong creative vision with an eye for detailCapable of balancing hands-on design with team leadershipStrong understanding of brand systems, user behavior, and commercial driversFluent in English and Arabic (written and visual language)