Overview Role’s purpose is to lend support on Corporate Communications and Social Impact initiatives to the Pakistan business. The role will focus on leading corporate reputation agenda through solid communications plans and by driving and leveraging the social impact agenda of the Pakistan BU. Responsibilities Develop and implement strategic plans that support the overall business Communications/Social Impact/Corporate Reputation led priorities in Pakistan Develop and implement strategies that position PepsiCo leadership as industry thought leaders, enhancing internal and external visibility to elevate corporate reputation. Oversee communication efforts for social impact initiatives in collaboration with the PepsiCo Foundation and public-private partners, ensuring effective execution, tracking, and storytelling of community programs. Build and execute a cohesive communications strategy that reinforces PepsiCo’s corporate brand while connecting it to its portfolio of consumer brands to drive recognition and stakeholder trust. Proactively build and maintain relationships with select business forums, government, media, and relevant influencers to ensure crisis mitigation and leveraging reputation Execute crisis communication strategy, monitoring press for crisis-related news and proactively communicate with executive team to provide a comprehensive analysis of coverage Manage a wide range of other corporate communications issues as needed by quickly developing strategies, getting relevant stakeholders aligned on a path forward, and then executing Draft overviews and develop talking points for all leadership engagements, key corporate programs and executive initiatives including interviews and speaking engagements; Develop briefs for written materials, including Q&As, press releases, speeches, interview talking points, and other corporate messaging Develop plans and ensure implementation of initiatives and engagements to strengthen PepsiCo’s reputation and thought-leadership at all key govt/policy, business and trade forums. Manage the social/digital media assets and pages of the Pakistan BU. Ensure they remain relevant and updated. Editorial control and leader on the launch and maintenance of PEP Pakistan’s website including social media channels. Report progress on BU communications and Sustainability agenda to internal stakeholders and keep track of progress of all initiatives Develop high-performing internal and external teams, adding to company’s healthy org culture, exhibiting ethics and values at all times, with executive maturity and cohesiveness. Qualifications Experience of either delivering or developing communications for CSR initiatives Proficiency of all principles, execution, and advanced technical expertise in the field of communications Polished skillset for Government, Public and media relations Ability to design and execute reputation building campaigns through social impact on ground initiatives, and digital first communications Demonstrated experience of strong relationship building skills with media and influencers 10 years of progressive experience with proven track record in broad-based Corporate Affairs or Communications function with at least 6 years of experience in a communications role Demonstrated experience of managing social media assets and pages Demonstrated experience working with senior leaders in FMCG multi-brand environment Excellent verbal and written communication skills essential, including writing experience across varied media and communications channels (speeches, news releases, internal business leaders’ communications etc.) Ability to quickly understand and address complex issues; to work collaboratively with others across business units, functional departments, geographies and disciplines: to work on multiple tasks: to work with a very high degree of independence Master’s degree in Journalism, Public Affairs, Business Administration, Communications, or a related field of study, preferred Fluency in Urdu and English