Job Summary

Job Description

What is the opportunity?​

Works with multiple partners to develop requirements, integrate, build code and execute effective and efficient direct marketing campaigns.  Responsible for the design and execution of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers, while capturing full potential of the RBFG client and prospect data, and realizing CIDM efficiency through sharing and using of best practices.

This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python and Aprimo / Teradata) and expertises in Data-enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives.

What will you do?

Work with partners to develop requirements and design marketing campaignsResponsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channelsComplete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business needFollows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and prioritiesEnsure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.Highly skilled at data miningResponsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign resultsDemonstrate leadership in process improvement, and coding efficiencyIdentifies and implements new methods or processes to shorten the Marketing cycle or to reduce costsEnsure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and teamAct as Peer coach and shares best practice with teamAct as Subject Matter Expert on relevant Data sources, Channels, and CIDM standardsTrain and mentor new team members, as neededProficiency in SAS, SQL and Python is a must

What do you need to succeed?

Must-have:

4-5+ years speciality expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python, Aprimo Teradata etc.)4-5+ years experience in application of experimental designStrong Analytical mindsetAbility to build strong lateral relationships through influenceStrong project management and implementation skills - time managementStrong problem resolution and decision-making skillsStrong written/oral communication skills to develop and convey thoughtful and insightful explanationsAbility to work steadily and accurately under pressure, especially during peak periodsAttention to detail and time management is critical. Strong experience in the financial services industry, including understanding of marketing is an assetContinuous improvement mindset

Nice to have:

Some Facilitation Skills / Coaching SkillsSome Strategic mindset

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging work

Job Skills

Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-21

Application Deadline:

2025-08-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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