Purpose & Overall Relevance for the Organization:

Drive eCommerce sales for adidas Hong Kong through official channels & 3rd party platform Develop eCommerce business plan, manage core projects including both digital development and business collaborations/partnerships     Track and analyse eCommerce KPIs, develop business reports and offer actionable insights

 

Key Responsibilities:

Sales planning, forecasting & tracking for official channels & 3rd party platform Lead end-to-end analytics for eCommerce covering sales, products and full spectrum of digital KPIs, transforming data into valuable insights for business actions    Ensure data accuracy (e.g. sales data validation, tracking implementation audits), optimize data tracking setup with corresponding support team   Support regular business reporting, build customized / automated reports for regular performance tracking Collaborate with stakeholders to understand operational challenges, identify streamlining / growth opportunities and drive enhancement solutions Develop comprehensive eCommerce project plan based on available insights & business requirements, manage prioritized enhancement tasks & initiatives with corresponding stakeholders  

 

Knowledge, Skills and Abilities:

8 years or above proven experience in e-commerce business operations & analytics Expertise in analytics / reporting / visualization tools including but not limited to Power BI, GA4, Adobe Analytics, Kibana, Amplitude, Appsflyer Exceptional analytics and problem-solving skills with strong understanding of online retail business / digital consumer journey Highly organized and strong capability in project coordination    Great business sense with strong fashion / product knowledge, familiarity with sports/fashion retail metrics  

 

Requisite Education and Experience / Minimum Qualifications:

University degree in Business Management / eCommerce or relevant disciplines  Min. 8 years relevant working experience in retail / e-commerce industry required Fluent in Cantonese, Mandarin, and English Proficient in Microsoft Office applications  Hands on experience of data analytics & reporting tools