MANAGER BRAND COMMUNICATION EE

The Manager Newsroom & Digital Membership EE

 

 

The Manager Newsroom & Digital Membership EE role is responsible for leading NEWSROOM agenda across Zone East and to execute PR&influencers strategy helping position the brand across sport&lifestyle environment. This person will be fully responsible for all Newsroom initiatives such as brand stories calendar management, partner portfolio planning and PR activations for local initiatives. The role would work in a fast-paced and highly strategic environment with many opportunities to develop and to gain exposure within the organization. 

 

Key Responsibilities:  

 

Scope: Key position in Zone East organization to drive membership: Analyzing of existing membership drivers, creating new innovative drivers and taking accountability for driving transparency, decision making and accountability across initiatives to deliver against targets for East (focus Poland). Key interaction function for EU brand membership team & lead for East Newsroom.

 

Support & coordinate the brand calendar of key stories by creating excel templates, editing & inputting assigned stories. Support in coordination of yearly athlete partner publishing plan through template creation, collaboration with the Sports Marketing & Brand teams and assigning campaigns to relevant partners. Support in content creation for athletes through collaboration with external agency. Filling in reports, excels & submitting them to the EU Newsroom team. Planning and executing brand campaigns in collaboration with external agency to develop PR strategy, influencer cooperation & content creation. Develop PR strategy & influencer activation for membership activations.  Create locally adapted press releases & influencer publishing guidelines for membership activations. Identifying opportunities for local activations to boost membership through collaboration with Brand Communications, Retail & Sports Marketing teams. Attend monthly calls with EU and provide local input. Analyzing of existing membership drivers, profound understanding of membership data base Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general. Support in project management for cross-functional initiatives incl. deliverables, milestones, progress monitoring. Drive for results and monitor progress in achieving goals. 

 

 

 

Key Relationships:  

Zone EAST: Business development, Brand Communications, Newsroom, GTM team, Sports Marketing, Own Retail, Central SLT Market Europe: adidas Digital activation team, Digitial Localisation team, App teams (Adiclub, Confirmed, Runtastic), Europe Newsroom Others: Membership roles in other Key Cities, Global Organization, Cluster & Zones

 

 

Knowledge, Skills and Abilities:  

Ability to work in a fast-paced environment with different international cultures  Ability to handle ambiguity and untangle complex situations into actionable activities  Strong analytical skills and critical strategic thinking  Strong project management skills  Solutions-oriented approach and entrepreneurial mindset  Strong interpersonal skills (communication, influencing, stakeholder management), especially when interacting with different levels of business  Good level of commercial awareness, business acumen and practical judgement  Adequate knowledge of the sporting goods industry  Mental flexibility, initiative, determination and results orientation  Fluency in written and spoken English, other East European language (Polish, Czech) as a plus

 

 

 

 

Requisite Education and Experience / Minimum Qualifications:  

 

University degree in business, ideally with Digital Marketing focus (Masters or MBA preferred)  5+ years of in-depth experience related to strategic projects management or similar topics   Cross-functional experience ideally with / digital / marketing / sales / IT Industry: sporting goods or comparable industry   Experience working with stakeholders and experts at various organizational levels  Understanding of publishing mix: owned, earned & paid  Experience with digital apps, membership programs and digital marketing is a plus Experience in briefing of and working with external partners and agencies is a plus Solid knowledge about the Key City Warsaw and its consumers is a plus Up to 3 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce/Brand Communications experience in sports business, consumer goods, marketplaces, etc is a plus