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Job Details:

SUMMARY:

The Manager OR Associate Manager Consumer Insights will oversee execution, development and application of the consumer learning agenda for iconic food brands within the Tyson Foods portfolio. They will work collaboratively and cross functionally to ensure brand and innovation strategy is grounded in consumer understanding.  This individual will report into the Sr. Manager Consumer Insights.

Location: This position will be based out of Tyson’s Corporate Headquarters in Springdale, Arkansas.

RESPONSIBILITIES:

Manager

Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.Manage external suppliers to execute research projects efficiently, while ensuring that consumer learnings are synthesized to tell a cohesive and actionable story.Communicate consumer insights and recommendation in a clear and concise manner both through written and verbal communication.Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.

Associate Manager

Work cross-functionally with Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants to identify clear business objectives and research needsManage external suppliers to effectively design and execute projects that address business questionsContribute to the synthesis of consumer learnings that tell a cohesive and actionable story, share learnings with business partners.Incorporate syndicated scanner and panel data into analysis when relevant.Design, program, field, and analyze studies using DIY research tools.

REQUIREMENTS:

EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.EXPERIENCE: 2+years/5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus. Level of the position, Manager or Associate Manager, will be determined during the interview process and based on experience and qualifications.COMPUTER SKILLS: Advanced PC skills using Microsoft Office products.SPECIAL SKILLS:Demonstrated success in leveraging consumer insights to drive business results.Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.Excellent planning and project management skills.Strong knowledge of marketing and market research fundamentals.Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.Willingness to use a Test-and-learn approach to explore emerging research methods.Proficient in the following: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launchesSUPERVISORY: NoneTRAVEL: Periodic

Sponsorship is not available for this role.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

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