Job title: Manager / Assistant Manager – Digital Marketing, Martech, SEO & Campaign – B2B IT Services
Location: Bangalore, India (Hybrid)
Department: Marketing / Growth
Reports To: Head of Marketing / Director, Digital Strategy
Experience : 8+ years’ experience

Job Overview:

We are looking for a highly skilled and data-driven Digital Marketing Specialist with over 8+ years of experience in B2B SaaS and IT services to lead our digital growth efforts. This hybrid role, based in Bangalore, is ideal for a strategic marketer who can manage end-to-end digital campaigns, SEO programs, and the MarTech ecosystem while optimizing outreach for the US market. Preference will be given to candidates with prior experience in IT Services/BPO and managing digital advertising campaigns targeting the U.S. audience.

Key Responsibilities:

B2B Campaign Strategy & Execution Plan and execute multi-channel digital campaigns with a strong focus on U.S. geographies and enterprise decision-makers. (e.g., Manufacturing, Retail, Technology). Lead Google Ads, LinkedIn, Facebook, and programmatic campaigns to drive awareness and qualified leads. Manage high-performing retargeting campaigns and content syndication partnerships with B2B platforms. Work closely with sales to ensure campaign alignment with account-based engagement and revenue goals. Martech Ownership & Automation Oversee the marketing technology stack including Salesforce, HubSpot/Marketo/Pardot, CDPs, and ABM tools. Design automated lead nurturing journeys based on behavioral triggers, firmographics, and funnel stage. Use insights from website visitor tracking tools (e.g., Leadfeeder, Clearbit, Albacross) to identify anonymous traffic and inform outbound strategies. SEO & Organic Growth Drive organic growth through on-page, off-page, and technical SEO for global visibility, especially in the U.S. Collaborate with content teams to ensure alignment with search trends, keyword intent, and site structure optimization. Funnel Management & ABM Build account-based programs targeting high-value clients in the U.S. with personalized ads, landing pages, and follow-up workflows. Continuously optimize landing page performance through A/B testing, heatmaps, and CRO tactics. Analytics, Reporting & ROI Establish clear KPIs and generate detailed reports on campaign effectiveness, pipeline influence, and cost-per-lead. Use platforms like GA4, Power BI, Tableau, and CRM dashboards to track performance and deliver insights for optimization.

Required Qualifications:

Bachelor’s degree in Marketing, Business, IT, or related field. 8+ years of experience in digital marketing, with strong exposure to B2B SaaS/IT services and/or BPO industries. Hands-on expertise in running paid campaigns for the U.S. market across Google Ads, LinkedIn, and other platforms. Proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM/retargeting tools (RollWorks, Demandbase, AdRoll). Strong grasp of SEO, content strategy, and digital performance metrics. Hands-on experience with website visitor tracking and behavioral analytics tools.

Preferred Skills & Attributes:

Prior experience in IT services or BPO digital marketing roles targeting North America. Deep understanding of enterprise tech buying cycles and multi-persona B2B journeys. Understanding of WordPress CMS and SEO ops. Excellent communication and project management skills. Knowledge of industry-specific buyer journeys, especially CIO, CTO, procurement personas. Comfortable working cross-functionally with sales, presales, and delivery teams.

What We Offer:

Competitive compensation with performance-linked incentives. Flexible hybrid work model in our Bangalore office. Opportunity to work with global stakeholders on U.S.-focused campaigns. Access to advanced tools and platforms in a mature digital ecosystem. Follow us on LinkedIn to know about our latest job openings! Submit the form below to apply

Name(Required) Email(Required) Phone(Required)Do you have 8+ years of experience in B2B SaaS and IT services?(Required)YesNoHave you managed digital advertising campaigns targeting the U.S. audience?(Required)YesNoAre you experienced with marketing automation tools such as (HubSpot, Marketo), CRM (Salesforce)?(Required)YesNoDo you have experience with ABM/retargeting tools such as (RollWorks, Demandbase, AdRoll)?(Required)YesNoAre you willing to join within 30-60 days notice?(Required)YesNoCurrent Location(Required) Attach Resume(Required)Accepted file types: pdf, docx, doc, Max. file size: 10 MB.

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