Raleigh, NC, United States of America
19 hours ago
Manager Alliance Marketing (RapidScale)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Manager, Channel Marketing

Management Level

Manager - People Leader

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 25% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

RapidScale is looking for a Manager of Alliance Marketing to lead and execute co-marketing initiatives with a portfolio of strategic technology partners. In this role, you'll work closely with key Alliance Partners to co-develop and execute integrated marketing programs that increase joint visibility, support partner-sourced pipeline growth, and position RapidScale as a premier hybrid cloud managed services provider.

You’ll be the primary marketing point of contact for 4–8 partners and will collaborate cross-functionally with sales, alliances, finance, and creative teams to build scalable, data-driven campaigns aligned to joint go-to-market objectives.

Key Responsibilities:

Serve as the marketing lead for assigned Alliance Partners, managing the execution of co-branded marketing programs that align with joint pipeline goals.Collaborate with key Marketing and Alliance leadership/stakeholders to shape the partner marketing strategy, including messaging, campaign planning, and resource allocation.Build and manage annual and quarterly co-marketing plans with each partner, inclusive of digital demand gen, partner enablement, ABM, thought leadership, and limited event sponsorships.Drive MDF/Co-Op program utilization with partners; oversee the planning, submission, execution, and ROI tracking of funded initiatives.Coordinate closely with partner marketing contacts to amplify joint value propositions through newsletters, win wires, social campaigns, landing pages, and content syndication.Collaborate with Finance and Sales to align marketing activities with partner-influenced sales goals and to track progress against revenue and pipeline targets.Work cross-functionally with internal Content and Design teams to develop campaign assets, sales tools, and thought leadership that reflect shared brand narratives.Maintain a unified campaign calendar across partners and ensure visibility into key initiatives across internal teams.Leverage partner-provided research, persona insights, and best practices to continuously refine campaign targeting and messaging.Ensure accurate and consistent representation of partners and RapidScale in joint materials, directories, and digital properties.

Qualifications:

Bachelor’s degree in marketing, business, communications, or related field and 6+ years of relevant experienceOR master’s degree and 4+ years of experienceOR Ph.D. and 1+ year of experienceOR 10+ years of experience without a degreeAt least 1 year in a lead or management role, preferably within partner or alliance marketingStrong background in B2B technology marketing, ideally with experience supporting partner ecosystemsProven track record building and executing joint marketing campaigns with technology alliancesFamiliarity with MDF/Co-Op programs, lead attribution models, and pipeline-influenced marketing reportingStrong written communication and campaign planning skills across digital, ABM, and partner enablement efforts

Preferred Qualifications:

Experience with major partner ecosystems such as AWS, Microsoft Azure, Google Cloud, VMware, Zerto, Mimecast, or VeeamWorking knowledge of Salesforce (SFDC) and marketing automation platformsComfort in presenting program results to internal stakeholders and partner marketing teams

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Cox Communications is all about creating moments of real human connection; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.


 

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