**Role Purpose:** + The Omni-channel Effectiveness Group Manager drives a new level of customer centricity and customer engagement through promotion of excellence in the design, development, execution & analysis of **omni-channel** effectiveness in partnership with brands and business units. This individual plays a key role in providing an exceptional omni-channel effectiveness as the lead to help the business identify & act on opportunities to provide a more seamless customer experience. + The OCE **contributes to the development of the integrated customer plan (tactical)** in close collaboration with the business and Human Pharma Operations. The OCE leads the omni-channel campaign planning process working collaboratively across functions. + Working as a valued business partner, this role has a significant contribution towards executing Boehringer Ingelheim’s omni-channel strategy through the co-development of customer journeys & translating them into a connected experience across online & offline channels. With their sound knowledge of digital operations & digital marketing, this position supports the optimization of digital content through adoption of innovative and best practice processes and tools. **Key Job Accountabilities:** This role ensures the seamless customer experience across channels by supporting the end-to-end process from ICP to campaign execution and measurement. If successful, this role will have a key contribution to ensuring that the right content is delivered through the right channel to the right customer segment to optimize the customer experience. + **Based on deep understanding of brand strategy, contribute effectively to integrated customer planning & execution and customer engagement strategy development in early assets.** + As a core team member to assigned therapeutic areas, collaborate closely with asset teams to plan, and execute integrated customer plan. + Work effectively with Strategy & Insights department & within Customer Experience Excellence to support the business in deriving actionable customer insights based on channel engagement and performance analysis to inform the omni-channel engagement plan. + Understand IAP & ICP planning approach & process to be a valuable customer centric contributor. + **Identify opportunities for omni-channel campaigns or optimize omni-channel engagement to enhance customer experience linked to business goals.** + Lead omni-channel campaign planning & development & execution by partnering with the business & supporting operational functions to plan & execute omni-channel campaigns based on customer insights and needs. + Support key operations such as content management, content production, campaign tracking, next best action & campaign analytics for successful implementation + Contribute as a valued business partner with **digital marketing expertise** towards development of business omni-channel engagement strategy and building of new digital engagement channels with customer experience as top of mind. + Actively contribute to ICP planning to shape customer engagement plan using data & insights. + **Optimize** **channel & content performance.** + Work closely with cross functional team applying UX design principles in the form of best practice guidance to both channel & content to drive performance. + Lead the development of relevant campaign metrics that enable cross functional evaluation of campaign and channel performance. + Collaborate with analytics colleagues to evaluate omni-channel reports and develop business relevant insights and actions. + Lead cross functional campaign performance review meetings to identify opportunities to optimize engagement in near time. + **Collaborate with cross-functional teams to** **define & improve core capabilities to enable omni-channel engagement.** + Understand core omni-channel processes & platforms to act as point of contact for business to support smooth and compliant operations. + Act as an ambassador for core omni-channel processes including campaign planning, editorial/content planning, content tagging, digital production & adoption of best-in-class digital engagement. + Identify & apply best in industry practices for omni-channel engagement by staying on top of current trends and competitive approaches. + Partner with the business to develop robust business requirements to inform channel improvements. **Key Contacts:** **The position would have various touch points across all levels including senior leadership, within Boehringer Ingelheim. This position will work across a matrix organization and as a change agent, will need to effectively influence without authority.** + Report to Head of Omni-Channel Effectiveness Group, Customer Experience Excellence Department, Human Pharma Operations Division + Interaction with stakeholders: + Roles within Omni-Channel Effectiveness Group, Customer Experience Excellence Department, Human Pharma Operations Division + Respective Business Units + Brand Marketing, TA, Medicine teams + Legal & Compliance + Global counterparts + External suppliers **Qualifications:** **** + Prior experience in Digital Marketing or Product Marketing + Demonstrable experience with knowledge and experience of: + Design, planning & delivery of omni-channel and / or digital marketing campaigns + Website development including content management + Email marketing campaigns including campaign management system(s) + Measuring & reporting on campaign analytics & KPIs + Modern web / digital design & UX principles + Experience implementing CRM-driven marketing campaign automation process & platforms + Project management (knowledge of Agile / Lean / Scrum is a plus) + Understanding of the key channels, digital platforms for customer engagement planning & execution + Deep knowledge of Global ICP planning requirements + Strong experience in managing process and leveraging data & insights. + Education: bachelor’s or master’s degree **** + **Ability to articulate requirements clearly** . + Strong stakeholder management, negotiation skills, influencing without authority. + Prioritization skills + Excellent communication skills both in Japanese and in English + **Japanese: Fluent/Native** + English: Fluent (CEFR B1) **Recruiter：Inoue** All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.