**Job Description :** **Job Title: Manager, Trade Marketing Ciroc and Lobos** **About the role:** The Trade Marketing Manager is responsible for bringing brand and commercial plans to life in the market. Sitting at the intersection of brand strategy and sales execution, this role translates national priorities into deliverable, channel-ready programming that drives visibility, conversion, and share growth. This role partners closely with Brand, Shopper, Strategic Accounts and Field, and agency or partner teams to develop commercial assets, manage campaign execution, and support field sales teams with tools and guidance for in-market success. **Key Responsibilities:** + Translate brand plans into commercially viable programs, tailored to channel, customer, and execution needs + Lead the development of program toolkits, creative assets, and activation briefs in partnership with agency partners + Serve as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity + Ensure executional readiness of programs, including timelines, materials, and sell-in tools + Manage activation calendars, performance recaps, and process documentation + Partner with field sales and distributor teams to gather feedback and optimize in-market delivery + Ensure programs align with budget, compliance, and brand standards **Ideal Candidate Will Have:** + 5+ years of experience in Trade Marketing, Shopper Marketing, Brand Activation, or Customer Marketing + Proven ability to manage cross-functional projects and agency partners + Strong organizational and communication skills, with attention to detail and deadlines + Commercial acumen and a proactive, problem-solving mindset + Experience with spirits, CPG, or retail programming a plus **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application **Worker Type :** Regular **Primary Location:** 3WTC **Additional Locations :** **Job Posting Start Date :** 2025-06-03 **Salary Range:** **Minimum Salary:** $105225 **Maximum Salary:** $175375 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)