How you’ll make an impact:

Lead the effort in the identification of restrictions to patient access. Lead the evaluation and identification of creative sources and solutions that can help inform and influence the strategic business plan for patient outreach initiatives (e.g., recruitment events) for the patient with stakeholders (e.g., physicians, research coordinators).

Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics

Develop and manage professional education related marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' marketing guidelines and trademark requirements

Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points

Assess outreach programs in alignment with strategic business plan and develop processes to ensure their continued improvement and achievement of targeted objectives

Lead the development of new and existing relationships with HCPs (e.g., physicians and key staff) through regular outreach and education activities, referring HCP visits, product demonstration and conference participation within the clinical research

Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business

What you'll need (Required) :
-Bachelor's Degree 8 years work experience in healthcare industry Required or
-Master's Degree or equivalent 6 years work experience of healthcare industry

What else we look for (Preferred):

Proven successful project management skills

Proven expertise in Microsoft Office Suite

Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards

Experience with marketing automation platforms and tools required (e.g., , web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)

Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry

Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint

Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

Extensive knowledge and understanding of digital campaigns, tools, and landscape

Extensive understanding of related aspects of applying marketing concepts and principles to digital channels

Strict attention to detail

Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

Ability to manage competing priorities in a fast paced environment

Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control