Job Description

Key Responsibilities:

- Media insights/social listening: enhance capability of driving in-depth and actionable media insights powered by cutting-edge AI techniques, with integrated/centralized data sources of tracking on mass / news media, social conversations and sentiment; deliver value-adding and scalable use cases with business needs and priorities; support and actively explore innovative solutions/tools/techniques to further benefit media tracking with efficiency and comprehensiveness;

- Campaign effectiveness and attribution: strengthen consumer campaign effectiveness tracking framework/mechanism, with close cooperation with global team; standardize marketing attribution as key measurement module, and ensure timely delivery on modeling output and business interpretation / application;

- Cross-team collaboration: partner with BE BP, Data Science, IT teams and BU key stakeholders etc., as well as potentially external agencies, to ensure cohesive and compliant insight / report delivery against defined objectives and goals;

Qualifications:

- Education: Bachelor’s degree in Marketing, Business, Statistics, or other related field; MBA or advanced degree preferred;

- Experience: 5+ years in marketing/advertising, market intelligence or analytics/data solution function, with proven track record in leading cross-functional projects and 0-1 initiatives;

- Strong product mindset and data analytics skills: hands on experiences of data analysis (statistical modeling preferred), and capable of addressing business questions via facts, insights and recommendations;

- Language: fluency in English and Mandarin;

- Great communication skills and cultural leadership, resilience and work with agility.

Preferred Qualifications:

- Strategic thinker with strong analytical and problem-solving skills;

- Innovative mindset to drive transformation, embracing market changes and dynamics, digital and AI;

- Detail-oriented with a commitment to delivery with quality.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Business, Business Analysis, Data Forecasting, Finance, Marketing, Numerical Analysis, Stakeholder Relationship Management, Strategic Planning, Waterfall Model

Preferred Skills:

Job Posting End Date:

08/6/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R360187