Manager, Retail Propositions - Hang Seng Bank (HK)
HSBC
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If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Customer Propositions and Customer Management
We are currently seeking a high caliber professional to join our team asManager, Retail Propositions. reporting to Senior Customer Propositions Manager.
Principal responsibilities
Lead customer acquisition / portfolio/ retention initiatives to drive customer growth and product penetration Design and develop digital onboarding journey from account opening to activationDevelop and strengthen value propositions for mass retail segment, young and emerging affluent as well as other strategic segments and build corresponding capabilities to support the proposition pillars through customer insightsDrive proposition-led campaigns based on analytics insights, customer characteristics and customer needsCollaborate with key business units, distributions and functions to ensure the proposition is properly delivered to customers with most optimal approachFormulate and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer baseStay on top of compliance requirements in particular sales and marketing-related, competition law and fair value principles to take timely actions to mitigate relevant risk posing to the bank, where applicableStay abreast of regulatory requirements to ensure all customer communications and initiatives are compliance to FIM and related policiesDevelop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
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